Prestige mobile auto detailing business needs a logo design
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Logo Design Brief
The Detail Concierge is a mobile car cleaning and detailing business based in Lennox Head, Australia (near Byron Bay). We are doing a brand relaunch and want a new logo that better represents our brand identity. We would like to see designs that use 2 different colour combinations. The first is navy blue and gold. The second is black and white. The design should communicate trust, authority, luxury and personalisation. We would like to see options that include a graphic of a car like the Lotus ELETRE - (high-end but not so much that it doesn't appeal to customer segments who are not luxury car owners). We are also happy to consider options without the car graphic if it seems a better fit with our brand identity. Our current customer segments are luxury car owners, busy professionals & families with children. We are seeking a fresh approach and have not attached any files depicting the current brand.
Logo Text
The Detail Concierge