Skill Up Salary Up
Poster Design Brief
Full Page
7.5 w x 10 h / 8 w x 10.75 h + .25" bleed
Full-Page Career Course Ad
Project Overview
• Goal: Create a visually attractive, modern, and uncluttered full-page magazine advertisement to list available career courses.
• Tone: Creative, professional, and attention-grabbing to prevent the reader from turning the page. The final design must prioritize readability.
Content Requirements
1. Header/Headline: Must be the primary focus. And grab peoples attention
2. Course Listing: A clear, well-organized list of the career courses.
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Design & Aesthetic Directives
1. Layout & Readability (Crucial)
• The final ad must not look crowded or busy.
• Prioritize white space to make the text "breathe" and ensure the course list is easy to scan and read.
• Use a modern, clean, and professional typeface (font choice is critical for the aesthetic).
2. Visual Style
• Aim for a creative, modern, and fresh look. Avoid outdated or generic stock imagery/layouts.
3. Imagery/Graphic Element (Artist's Choice)
You have creative freedom regarding the main graphic element.
• Option A (Photography): Use a photo of a white male American with a collared shirt. The imagery should convey success, focus, or professional development.
• Option B (Vector/Illustration): Use a modern vector graphic, illustration, or abstract design. This could be used to symbolize growth, connection, or a career path.
The choice of graphic element is yours, but it must support the overall modern and uncrowded aesthetic.
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Partial listing .. is part of the Business Enrichment Course