• A$400

• 54 designs

• 13 designers

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T-shirt Design Brief

Design Brief: Bush to Beach Apparel Line
Business slogan : 1. BLOOMED IN THE BUSH, BUILT FOR THE SALT
2. SALT SEA SISTERHOOD

We are seeking professionally designed artwork for a new apparel range inspired by a boho “bush to beach” aesthetic. The collection should reflect a blend of rustic outback charm and refined coastal style — relaxed yet elevated, with a timeless, upper-class finish. Hunting, fishing, floral, boho, vintage.

Design Intent:

Create versatile, high-quality designs suitable for shirts, hats, and leather patches.

Artwork must be adaptable for embroidery and screen printing, maintaining clarity and balance across all materials.

Visual style: boho, vintage, and coastal-country fusion — minimal clutter, clean lines, and strong shapes.

Technical Requirements:

High-resolution, vector or transparent PNG format

Scalable for multiple print sizes (large for shirts, small for hats or patches)

Embroidery-friendly (avoid overly fine detail or gradients)

Print-ready and easy to color match

Creative Direction:

Themes: bush meets beach — cattle skulls, deer skulls, sunflowers, frangipanni flowers, fish/fish skeletons, sunsets, surf, and natural landscapes.

Mood: rustic elegance, adventure, authenticity.

Palette: earthy neutrals with coastal accents — tans, creams, rust, teal, navy, gold. Gold, Black

I have provided reference images to guide tone, color, and styling.
i was wanting designs for back of shirts with wording Bloomed in the bush built for the salt or salt sun and sisterhood
Overall Goal:
To develop a cohesive series of designs that embody the bush-to-beach lifestyle — practical, stylish, and suitable for an audience that values both quality craftsmanship and coastal living

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Files

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