• NZ$150

• 121 designs

• 58 designers

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Logo Design Brief

Company Name:
Johnstone's Whisky

Background & Overview:
Johnstones Whisky is a New Zealand-based independent Scotch whisky bottler dedicated to craftsmanship, heritage, and quality. The brand seeks to build a long-term identity that is premium, timeless, and reflects family legacy and pride.

Target Audience:
Whisky connoisseurs and enthusiasts
Adults aged 30-55
Premium spirits consumers seeking authentic and high-quality products
International and domestic markets

Design Goals & Inspiration:
Convey heritage and legacy without feeling old-fashioned
Exude a sense of premium quality and timelessness suitable for a long-term whisky brand
Reflect family pride and tradition, with "Johnstone's" as the hero of the logo
Maintain a modern, elegant aesthetic that is versatile across various platforms and packaging

Style & Visual Preferences:
Classic and vintage-inspired with a contemporary, fresh feel that avoids looking outdated
Colors: Deep amber, gold, black, dark green, navy blue to evoke richness and sophistication
Fonts: Elegant serif or refined script, ensuring clarity and prestige

Usage & Applications:
Bottle labels, caps, and packaging
Website and digital branding
Merchandise and promotional materials

Deliverables Needed:
Variations of the logo (horizontal, vertical, icon-only)
High-resolution files in vector (AI, EPS) and raster (PNG, JPEG) formats
A simplified icon or favicon suitable for digital use

Additional Notes:
The logo should embody family pride, heritage, and a sense of craftsmanship
The Johnstones crest is not able to be used, however parts of it can be used e.g, the winged spur.
The Johnstone motto is never unprepared.
It must be adaptable and legible across all sizes and mediums
Aim for a design that will remain relevant and elegant for decades to come

The below files are of respected whisky brand logos for reference.
There is a file of the Johnstones crest for reference.
The other files are logos that appeal to us as a company

Target Market(s)

Whisky Drinkers, age 30-60, professionals, whisky enthusiasts and collectors.

Industry/Entity Type

Alcoholic Beverage

Logo Text

Johnstone's Whisky

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Logo styles of interest

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Font styles to use

Other font styles liked:

• light rock

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Colors

Colors selected by the customer to be used in the logo design:

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Company name

Nice to have

• something that ties the company to NZ and the rest of the world,

Should not have

• A Kiwi, the entire family crest

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Files

Download all files - 0.3 MB