• US$110

• 9 designs

• 3 designers

---

Logo Design Brief

1. COMPANY INFORMATION
Company Name: CRESTA10
Industry: B2B Technology / Enterprise Software / Business Consulting
Target Audience: Executives, Business Decision-Makers, Corporate Clients
Business Focus: Helping businesses achieve peak performance and measurable commercial results

2. NAME MEANING & CONCEPT
"CRESTA" = Represents the peak, summit, highest point (of a mountain or wave)
"10" = Symbolizes perfection, maximum score, excellence metric

Core Message: We help businesses reach their peak performance and achieve perfect scores in their commercial key metrics.

3. DESIGN STYLE WE WANT
MUST HAVE:
Professional & Corporate (B2B focus, not consumer)
Modern & Clean aesthetics
Trustworthy & Premium appearance
Scalable (works from favicon to billboard)
Timeless (avoids short-lived trends)

STYLE REFERENCES:
Sophisticated tech companies (like Salesforce, Oracle, Adobe B2B)
Professional service firms
Clean, geometric logos
Minimalist but impactful

4. COLOR PREFERENCES (we are open, these are just some ideas!)
Primary Palette:
Deep Navy Blue (trust, stability, professionalism)
Charcoal Gray (sophistication, strength)
Forest Green (growth, success, premium feel)
Accent Colors (optional):
Burgundy (excellence, ambition)
Metallic Gold (premium quality, success)
Teal (innovation, modernity)

5. DESIGN REQUIREMENTS
Logo Must Include:
CRESTA10 text (you can creatively integrate the "10")
Icon/Symbol (optional but preferred)
Versatile layouts (horizontal, vertical, and icon-only versions)

6. CREATIVE DIRECTIONS TO EXPLORE
Direction 1: "Peak Performance"
Pyramid, Mountain peak or wave crest imagery
Abstract representation of reaching the summit
Integration of "10" as the highest point

Direction 2: "Precision & Metrics"
Clean typography with creative "10" integration
Target/bullseye elements
Geometric precision

Direction 3: "Modern Fusion"
Abstract combination of peak and numerical elements
Flowing lines that culminate in a peak
Sophisticated minimalism

7. WHAT TO AVOID
❌ Cartoonish or childish elements
❌ Overly complex designs
❌ Trendy effects that will date quickly
❌ Hard-to-read fonts
❌ Too many colors (max 2-3 colors recommended)

10. JUDGING CRITERIA
We will evaluate designs based on:

Professionalism (does it look like a serious B2B company?)
Creativity (unique interpretation of the crest/10 concept)
Versatility (works in different sizes and applications)
Memorability (distinct and recognizable)
Alignment with our brand values (excellence, performance, trust)

11. ADDITIONAL NOTES
We're open to creative interpretations of the "crest" and "10" concepts
The design should work equally well in color and black/white
Consider how the logo will appear on business cards, websites, and mobile apps
We value simplicity and impact over complexity

Logo Text

Excellence Elevated