• €110

• 77 designs

• 28 designers

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Logo Design Brief

Brand: Arctic Planet

1. Project Goal
Design a logo for Arctic Planet, a fun and adventurous brand or theme park concept.
The logo should convey cool adventure, polar wildlife, and family-friendly fun, while remaining playful and visually engaging.

2. Style & Inspiration
Visual style should be inspired by:
Jurassic Planet – adventurous and dynamic
Shark Adventures – exciting and engaging
Shark Ice Cream – playful, approachable, and appealing for kids
Overall mood: polar adventure + wildlife fun + exploration

3. Required Elements
Animals: Three animals should emerge from or interact with the logo:
Penguin
Polar Bear
Reindeer
Animals should be friendly, cartoonish, and expressive, with dynamic poses that make them appear lively and engaging. They can peek, climb, or lean over the letters for interaction and depth.

Background: A polar/Arctic landscape, featuring:
Icebergs and glaciers
Floating ice floes
Optional snowy textures or northern lights for added visual interest

Typography:
Bold, adventurous font with a 3D, icy, or frosted texture.
Letters can integrate with the animals or background for a cohesive look.

4. Color Palette
Cool, icy tones: blues, whites, and grays

Accents: soft yellows or warm tones for animal highlights
Overall style: vibrant, adventurous, and family-friendly

5. Overall Mood
The logo should evoke polar exploration, wildlife adventure, and fun, appealing to both kids and adults.
It must work across:
Large signage / park entrance
Merchandise (t-shirts, hats, toys)
Digital platforms (website, social media, apps)

Additional Notes
Style: Illustrative, playful, and dynamic, not minimalist

Animals should interact with the logo and be ready for animation in potential future media

Visual style should maintain consistency with other “Planet” logos (Jurassic Planet, Safari Planet, Australia Adventures, Amazon Jungle) for brand family cohesion

Target Market(s)

families with kids, school kids

Industry/Entity Type

entertainment, amusement parks, education

Logo Text

Arctic Planet

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Logo styles of interest

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Font styles to use

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Colors

Colors selected by the customer to be used in the logo design:

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• circle shape

Should not have

• AI generated elements

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Files

Download all files - 1.0 MB