• US$150

• 1 day left

• 207 designs

• 78 designers

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Logo Design Brief

Overview
We need a logo for our upcoming consumer app called Jamun. Jamun will be India’s first voice-led conversational AI companion app focused on mental health and emotional support.

About Jamun
• Jamun provides a 24/7 supportive, empathetic listener in your pocket.
• It offers therapy-grade support, personal life advice, and safe companionship.
• The app is voice-first (not chat-first), available on iOS and Android.
• “Jamun” is a nostalgic Indian fruit (purple plum) often linked to summer, playfulness, and warmth.

Design Direction
• Feel: Warm, comforting, casual, playful — more like a friend than a therapist.
• Inspiration: Could incorporate a stylized Jamun fruit (purple plum), or abstract elements that suggest voice / sound waves / connection.
• Tone: Positive energy, safe and private.
• Usage: Must work as a smartphone app icon (simple & recognizable), and extend into a full logo/wordmark for trademarking.
• Avoid: Medical crosses, overly corporate looks, generic chatbot bubbles.

Deliverables
• App icon (square format).
• Full logo (wordmark + symbol).
• Vector source files (SVG/AI/EPS).

Target Market(s)

• Primary audience: Young professionals, students, and urban adults in India (and globally later) who are seeking emotional support, stress relief, and companionship in a safe, non-judgmental way. • Age group: 18–40 (tech-savvy, smartphone-first). • Needs: • Mental health support without stigma. • Friendly, empathetic, casual conversation. • Easy access to a voice-first app that feels like talking to a supportive friend. • Psychographics: Open to AI-based solutions, value privacy, safety, and emotional connection. • Market position: Consumer lifestyle/wellness app, closer to Calm/Headspace in feel, not a clinical hospital app.

Industry/Entity Type

Health & Wellness / Mental Health / Lifestyle App

Logo Text

We need both an app icon (symbol-only) and a full logo (icon + the word ‘Jamun’)

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Logo styles of interest

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Font styles to use

Other font styles liked:

• Poppins, Nunito, SF Pro Rounded, Product Sans

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Colors

Colors selected by the customer to be used in the logo design:

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• • App Icon version (symbol-only) that is clear and recognizable at small sizes. • Full Logo version (icon + the word “Jamun”) suitable for trademarking and brand use. • Warm and friendly feel — playful, approachable, not clinical or corporate. • Voice-first element reflected in the design (e.g., subtle sound waves, microphone/voice hint, or abstract representation). • Color palette that works with Jamun’s identity: purples (inspired by the fruit), complemented by soft, uplifting tones (you can let designers explore variations). • Scalable vector format (AI, EPS, SVG) plus PNG/JPG for digital use. • Must look good on iOS and Android app stores and on a website/social media.

Nice to have

• • Jamun fruit inspiration: A stylized version of the Jamun (purple plum) — simple, modern, and playful. Could be abstract or illustrative. • Voice-first elements: Subtle sound waves, microphone hints, or abstract curves that suggest voice, listening, or empathy. • Friendly companion feel: Rounded shapes, soft gradients, or character-like elements that feel approachable — more like a friend than a therapist. • Color exploration: Purple as a base (inspired by the fruit), with complementary uplifting tones (teal, soft green, warm pink, or gradient accents). • App icon simplicity: A clean, bold symbol that’s instantly recognizable on a phone screen. • Combination mark: Icon + the word “Jamun” in a modern, rounded typeface for use in marketing and trademarking.

Should not have

• • Medical or clinical symbols (red crosses, hospital icons, stethoscopes) — we are a friendly companion app, not a medical product. • Corporate tech look (stiff fonts, sharp edges, generic blue-gray palettes) — should feel warm, casual, and approachable. • Overly childish/cartoonish style — playful is good, but it should still appeal to young adults and professionals. • Generic chat bubbles — our app is voice-first, not just another text/chat app. • Too much detail — logo must work at small icon sizes; avoid intricate illustrations. • Dark/heavy vibe — should feel positive and uplifting, not gloomy or intimidating.