Logo Design Update for Mechanic Shop
Logo Design Brief
I would like to update my current logo but if possible, keep some of the original design elements. The Comapny name is Streamline FMS Ltd. Streamline FLEET. Our current logo has too much emphasis on FLEET and not on the company name STREAMLINE.
Target Market(s)
We are a full service automotive and heavy duty equipment repair shop. We provide services to companies who work in mining. Our target market is our customers - Fleet Managers and Maintenance Managers. We don't typically work for the general public.
Industry/Entity Type
Automotive and Equipment Repair, TIres, Mechanics, etc.
Logo Text
STREAMLINE
Logo styles of interest
Wordmark Logo
Word or name based logo (text only)


Lettermark Logo
Acronym or letter based logo (text only)



Colors
Colors selected by the customer to be used in the logo design:
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Blue Black and White colors, bold, clear, simple
Nice to have
- Would like to keep some elements of the original swoosh logo - if possible
Should not have
- I have uploaded the current logos for STREAMLINE FLEET AND STREAMLINE FMS - and uploaded some design ideas that have caught my eye.