Innovative Honey based New beverage needs a Festival T-Shirt design

  • Open - Needs Designs

T-shirt Design Brief

Brand Focus:

Aurum Natural Manuka Wines – premium, innovative, modern mead made entirely from honey. Alcoholic beverages

Key Design Objectives:

Innovation & Concept: Show the forward-thinking, creative nature of the brand. Highlight that this is a modern, fresh alternative to traditional wine or champagne.

Fun Yet Sophisticated: Design should feel playful and approachable while maintaining a subtle French elegance. (Australian brand, French maker)

Visual Impact: Must be striking, memorable, and immediately recognisable. Bold, creative visuals encouraged.

Slogan:
Aurum Manuka Wines " Naturally Bioactive. For Bees, For Food , For you"
Messaging:

Fresh, dry, naturally fermented, and better alternative to traditional drinks.

Made entirely from honey, no residual sugar, no added sugar

Low-calorie.
Made from Super food
No Hangover or next day side effect

Infused with medicinal botanicals and Australian Northern Rivers Bioactive honey.

Style & Tone:
Fresh & Clean Energy

Visual: Bright, fresh colors with dynamic shapes representing vitality, freshness, and low-calorie lifestyle.

Vibe: Modern, youthful, and aspirational.

Modern and contemporary, yet with a nod to French sophistication.

Color palette and imagery should feel premium but fun.

Typography should be legible, bold, and stylish.

Deliverables:

Mockups suitable for T-shirt printing (front, back, and sleeve if needed).

Vector files for scalable production.


Files
PDF
Aurum Brand Presentation A5 09-25
Friday, September 19, 2025