• US$150

• 6 days left

• 20 designs

• 8 designers

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Logo Design Brief

Logo Design Brief for Shoof x

App name: Shoof x
Shoof means "look" or "search" in Arabic.
X means "anything."
The full meaning is: "Look / Search for anything."

Concept:
The logo should be in the shape of an owl, symbolizing wisdom, vision, and searching.
The eyes of the owl should be very clear and prominent, designed in circular shapes with elegant curved lines.
The letter "X" should be beautifully and creatively integrated into the logo (for example, in the owl’s mouth area, at the feet, or any other location that feels natural and balanced).
The design must be professional, elegant, distinctive, and modern.

Colors:
Main color: Light green (represents freshness, openness, and positivity).
Secondary colors: Complementary shades that represent the diversity of the classified ads market (e.g., blues, oranges, or neutral tones).

Typography:
We already have the Arabic name in our own unique font (will be attached).
The English logo font and the owl’s design should be compatible in style with the Arabic font (harmonious and not conflicting).
Preference for a clean, modern, and easy-to-read English font.

Usage:
The logo must work well for mobile app icons, websites, and print materials.
It should look clear and recognizable in small sizes (like an app icon) and also in large-scale printing.
A flat / minimal style is preferred to ensure clarity across all formats.

Deliverables:
Vector files (AI, EPS, SVG).
High-resolution PNG and JPG versions.
Versions with color, black & white, and transparent background.

Target Market(s)

Individuals and businesses looking to buy, sell, or advertise products and services. Age 18–50, smartphone users, seeking simplicity, trust, and clarity.

Industry/Entity Type

Digital apps, classifieds, e-commerce marketplace

Logo Text

shoof x

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Font styles to use

Other font styles liked:

• The English font should be modern, clean, and easy to read, complementing the existing Arabic logo font. Characteristics: Sans-Serif style Rounded or slightly curved edges to harmonize with the owl’s circular eyes Medium or Semi-Bold weight for clarity without heaviness Clear at small sizes for app icons Elegant and distinctive, not overly decorative or script Suggested Fonts: Poppins → modern, balanced, great for icons Montserrat → clean, professional, versatile for apps Nunito → soft curves, matches circular elements Raleway → elegant and refined Futura → classic, clean, modern feel Notes for Designers: Provide 3–5 font variations using these recommendations Ensure English text aligns stylistically with the Arabic logo Keep readability a priority for small icon versions Could you suggest a suitable font style?

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• - Owl-shaped logo symbolizing search and observation - Clear, circular eyes with elegant curved lines (It looks a bit like the TripAdvisor logo.) - Creative integration of the letter "X" (e.g., mouth, feet, or natural placement) - Lines color is gray - Light green as the main color - Professional, elegant, distinctive, and modern - Compatible with existing Attachment Arabic logo font

Nice to have

• - Subtle elements suggesting browsing, search, or classifieds - Mobile app icon-friendly design - Secondary colors representing diversity of classifieds (light blue, orange, light gray) - Minimal, flat style with dynamic and friendly feel

Should not have

• - Overly complex or crowded designs - Realistic owl images (prefer abstract/iconic style) - Dark or overly bright colors that clash with brand identity - Text-only logos without icon/shape

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Files

Download all files - 0.1 MB