POWER POINT MASTER CARAMBA
PowerPoint Design Brief
Universal PPT presentation template (.potx)
Purpose
Uniform, CI-compliant template for internal & external presentations (incl. C-level).
Toner-saving, flexible, modern & visually powerful.
Target group
Management, departments, external partners & customers.
Design principles
Clean, minimal, bold; white background, max. 20% colored areas.
Clear typography, reduced use of colors/elements.
typography
Font: Open Sans.
Sizes: Title 36 to 48 pt, Heading 28 pt, Body 16–18 pt.
Max. 3 text sizes, consistent line spacing (min 1.15 to 1.2-1.3).
Colors
Company colors exactly according to the brand book.
Mapping to PPT Theme Colors (Accent 1-6, Neutrals).
Bright backgrounds, strong contrasts (min. 4.5:1).
logo
Fixed placement at bottom/top right.
Protection zone: 1× logo height. No distortion.
Grid/Margins
Safety margin: 1.5 cm.
Column layouts with clearly defined placeholders.
Slide Master & Layouts
Mandatory: title, agenda, chapter dividers.
Text+image, 2/3/4 columns.
Bullet lists, comparison tables, chart style.
Bullet list variants
Standard, numbered, icon bullets (CI compliant).
Max. 3 text levels, clear spacing.
Images/Icons
Image style according to brand book, bright open spaces.
Icons: flat, monochrome, CI colors.
Print/Toner
No solid areas, only tints ≤ 20%.
Thin lines instead of surfaces.
Accessibility
Contrast ≥ 4.5:1, Body ≥ 16 pt.
Alt texts & reading order for screen readers.
Deliverables
.PPT design example
.potx template with Slide Master + layouts.
3–5 sample pages filled (internal/external).
Print & projector test carried out.
Updates
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