• US$250

• 175 designs

• 77 designers

---

Logo Design Brief

Overview
Garage Standard is a premium brand offering high-end automotive accessories and tools. We are looking for a sophisticated, memorable logo that will represent our brand across digital platforms and print materials, including our website, business cards and on our physical products themselves.
About the Brand
Garage Standard sets the benchmark for quality in the world of automotive accessories. We serve discerning automotive enthusiasts and professionals who demand the very best for their vehicles and garages. Every product we offer is carefully curated and made from top-tier materials—engineered for performance, practicality and style.
We are a trusted authority in high-end automotive care. Our name, Garage Standard, reflects our mission: to elevate the standard of what belongs in your garage.
Logo Goals
The logo should embody the following values:
-Premium quality – Suggest craftsmanship, precision and luxury
-Trust & expertise – Inspire confidence and professionalism
-Automotive excellence – Subtly reference our connection to cars or tools, without relying on clichés (a logo mark is not necessarily essential)
-Modern & timeless – Clean, strong, and built to last—just like our products.
Design Considerations:
-Typography: Bold, refined, and legible. Custom letterforms or stylized text are welcome if they reinforce the brand identity.
-Iconography/logo mark: Optional, but if included, should be sleek, stylistic and integrated. Avoid literal or generic symbols.
-Color palette: We’re open to ideas, but prefer a sophisticated, masculine, and modern palette—blacks, silvers, deep grays, or rich tones with minimal accent colors.
-Versatility: The logo must work well in multiple contexts—on websites, business cards, product packaging, and even embossed onto metal or embroidered into fabric surfaces.
-Target Audience
Affluent automotive enthusiasts, detailers, collectors and professionals who value top-tier products for their vehicles and garages.
Deliverables:
-Primary logo (horizontal and/or stacked)
-Icon or mark (if applicable)
-Style suggestions (fonts, colors)

Target Market(s)

Affluent automotive enthusiasts, detailers, collectors and professionals who value top-tier products for their vehicles and garages.

Industry/Entity Type

Automotive

Logo Text

Garage Standard

---

Logo styles of interest

---

Font styles to use

---

Colors

Designer to choose colors to be used in the design.

---

Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

---

Requirements

Must have

• Convey premium, high-quality goods

Nice to have

• We would like gold or metallic tones reflecting masculine premium garage tools

Should not have

• Nothing overly literal--any logo marks should be stylized/sleek

---

Files