• US$150

• 248 designs

• 95 designers

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Logo Design Brief

1. Background
The Grounds Network is a professional association for landscape and snow management businesses. Its purpose is to connect, educate, and empower members through shared resources, networking, and industry development. The organization embodies collaboration, growth, and success.

2. Objective
Design a modern, professional, and versatile logo that reflects the dual industries of landscaping and snow management, while highlighting community and growth. The logo should work across digital, print, uniforms, vehicles, and promotional materials.

3. Target Audience
Landscaping and snow management professionals
Business owners and contractors
Industry suppliers and partners
Clients looking for trusted providers

4. Brand Personality & Keywords
Aconym for GROUNDS - Grow, Reach, Optimize, Unite, Netowrk, Develop, Succeed.

5. Design Considerations
Style: Bold, modern, professional.
Colors: Natural greens and blues (growth + trust), possible accents of white/gray (snow/neutrality) or warm earthy tones.
Typography: Strong, bold sans-serif (clean and contemporary).
Imagery & Symbolism:
Growth (leaves, trees, plants).
Snow/winter (snowflake or cool abstract forms).
Networking (interconnected shapes, circles, or pathways).
Duality (seasonal balance, land + snow).
Tagline (optional integration): “Grow. Reach. Optimize. Unite. Network. Develop. Succeed.”
Maybe a shield of some sort

6. Deliverables
Primary logo (full color)
Black & white and single-color variations
Horizontal and stacked versions
Icon/simplified mark for small applications

7. Inspiration
Logos for professional trade networks, environmental organizations, and seasonal service providers. Clean, versatile designs that balance strength and approachability.

Target Market(s)

Landscape professionals (some of whom also do Snowscape)

Industry/Entity Type

Landscape professionals (some do snowscaping, but this is regional)

Logo Text

The Grounds Network

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Logo styles of interest

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Colors

Colors selected by the customer to be used in the logo design:

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.