• A$300

• 58 designs

• 18 designers

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Packaging Design Brief

We’re launching Cocktail Cartel, a new line of 150mL vodka pouches at 30% ABV, designed for festivals, events, and bars. We’ve already started on initial design drafts (attached), but we’re looking for creative packaging concepts that make our brand stand out.

We love the premium yet playful styles from:
-DrinkQuips
-Liberation Cocktails
-Sunshine & Sons Party Pouches

Our brand already produces dehydrated fruits and salts under Cocktail Cartel, so the new packaging should tie in with that identity—bold, cheeky, and designed to grab attention at festivals.

What we need from you:
-Packaging designs for 150mL vodka pouches (template attached).
-A strong brand presence that feels fun, rebellious, but still premium.
-We would like one main design that can be used as a base pouch and have a sticker section on the front that will be interchangeable for different flavours (similar to Liberation's cocktail pouches)
-Compliance-ready layout (ABV, volume, standard drinks, DrinkWise messaging). Our current Brand Millsheds Distillery is attached with compliance requirements, but will need to be edited for the brand

This project is about creating festival-ready, pocket-sized spirits that pop visually while being practical and cost-effective, and can be taken where bottles or cans can't.

Target Market(s)

18-30 Males & Females

Industry/Entity Type

Drinks

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Colors

Designer to choose only greyscale colors for use in the design.

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Cocktail Cartel Logo, Sticker section for interchangable product type and barcode, 30% ABV, COCTAILCARTEL.COM.AU, QR code spot for reorder, 150MLS, PREMIUM CRAFT FLAVOURED VODKA LIQUEUR, DRINKWISE LOGO, Pregancy Pictogram, Standard drinks 3.6

Nice to have

• Black and white colours for the main packaging then a colours for the interchange sticker for each product

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Files

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