• A$220

• 44 designs

• 18 designers

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T-shirt Design Brief

Kdot Apparel – Design Brief

Brand Background
Kdot Apparel is the official clothing line of Kalus, a Melbourne-based DJ and producer. The brand is a streetwear extension of his music identity — modern, minimal, and bold — with a focus on high-quality handmade pieces.

Vision & Style
• Targeting the same space as brands like Carré (Culture Kings) with clean, urban-inspired designs.
• Style direction: streetwear, minimalistic graphics, bold typography, tonal blacks, subtle gloss/matte finishes, and occasional pops of red or silver.
• Pieces: T-shirts, long sleeves, hoodies.
Design Elements
• Logos: “kdot” wordmark, “K” icon, and variations with KDOT APPAREL text.
• Print styles: screen print, embroidery (for sleeve stripes, chest logos, labels), and tone-on-tone gloss for subtle detailing.
• Placement ideas:
• Large back prints with KDOT and abstract logo graphics. (Melbourne City Skyline)
• Sleeve bands with repeating “KDOT APPAREL”.
• Neckline branding wraparound.
• Subtle embroidery on hem or sleeve.

What We Need From a Designer
• Refined, production-ready graphic layouts (vector/PSD).
• Ability to work with embroidery and print constraints.
• High-resolution designs for T-shirts, hoodies.
• Creativity in bringing new variations while keeping brand identity strong, bold, and timeless.

The attached photos are just a guide, I’m hoping for something better from one of the professional designers :D

Target Market(s)

18-35years, street culture

Industry/Entity Type

Street wear, fashion

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Font styles to use

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Geometric pattern elements, reference to Melbourne

Nice to have

• Outline of the Melbourne City skyline incorporated into the design. Triangles are great too.

Should not have

• Not too many colours

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Files

Download all files - 6.4 MB