• US$150

• 72 designs

• 17 designers

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Packaging Design Brief

Project Name: 10-Minute Canine & Feline Rapid Test Kit Packaging Design
Target Brand Reference: A blend of BIONOTE (South Korea) and WITNESS (USA) styles
Design Style Direction: Professional tech feel + warm and friendly

1. Design Objective
We need to design packaging for a rapid test kit used for detecting pet diseases. The core objective is to maintain the professional and reliable image of a medical product while incorporating warm and caring emotional elements to alleviate pet owners' anxiety and bridge the gap with consumers. It should appear both scientifically accurate and user- and pet-friendly.

2. Design Style and Tone (Style & Tone)
Core References: Combine BIONOTE’s minimalist, tech-inspired aesthetic with soft colour tones and WITNESS’s clear readability.

Professionalism (Professional): Clear typography and distinct information hierarchy to reflect the product’s scientific rigor and accuracy.
Technological: Reflected through clean graphics and a minimalist layout.
Friendly: Utilise soft, warm colour combinations to convey care for pets and well-wishes for their health.
International: The design should align with mainstream aesthetics and avoid cultural ambiguities.

Target Market(s)

The European Union and the United States

Industry/Entity Type

Veterinary,Pet Rapid Test and som tests in Consumer

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Colors

Designer to choose colors to be used in the design.

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Files

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