Trifold Brochure for Shine N’ Drive Car Wash
Flyer Design Brief
Project Brief – Trifold Brochure for Shine N’ Drive
Objective
Design and produce a vibrant, modern, and customer-friendly trifold brochure for Shine N’ Drive. The brochure will highlight our car wash services, programs, and promotions in a clear, engaging, and visually appealing way while following company brand colors and style.
Format
Type: Trifold brochure
Style: Simple, minimalist, modern, with vibrant colors and fun energy
Theme: Consistent with existing Shine N’ Drive branding and flyers (graphics, colors, fonts)
Imagery: High-quality photos of the car wash, app mockups, gift card visuals, fleet program icons
Content Layout
Interior Panels (when opened, left to right):
Exterior Washes – showcase packages with names, descriptions, and pricing
Full Service Washes – highlight complete wash packages with inclusions and pricing
Washbooks – explain prepaid washbook options with savings and benefits
Exterior Panels:
Front Cover: Eye-catching and vibrant, with a high-quality car wash image, Shine N’ Drive logo, and tagline.
Back Cover:
Location & address
Website & QR code
“Free Car Wash when you download the app” promo (with phone + app visual)
Remaining Panel (hidden when folded):
Gift Cards
Fleet Washing Program (small detail + benefits)
Fundraising information
Design Direction
Brand Colors: Use Shine N’ Drive’s color theme consistently
Graphics:
Phone displaying Shine N’ Drive app
Gift card visuals
Fleet program icons
Clean modern dividers/accents for easy readability
Typography: Bold for headings, clean and simple for details
Flow: Easy to follow with clear sections, not text-heavy
Additional Notes
Keep it visually engaging with strong use of imagery
Maintain balance between text and visuals – minimalist but informative
Ensure pricing/services are easy to scan quickly
Updates
Slow in providing feedback
Target Market(s)
Customers who come to the wash, and general business who want to know more
Industry/Entity Type
Car Wash
Font styles to use
Other font styles liked:
- Use our company Fonts (Alkaline Caps and MONT)
Colors
Colors selected by the customer to be used in the logo design:
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Vibrant, Simple and easy to read, Modern.
Nice to have
- Unique design like our flyer, eye catching, some cool features
Should not have
- Try to avoid a simple design that is very informative.