• US$150

• 144 designs

• 51 designers

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Logo Design Brief

🎯 Objective

Design a flexible, iconic logo system for Shrewd Investor—a brand that empowers retail investors with elite financial strategies.

The design should be sharp, minimalist, and memorable, centered on a fox with eyeglasses, paired with the wordmark “Shrewd Investor,” and optionally the tagline:

Outfox Wall Street

🖼️ Design Requirements
1. Primary Logo

Fox icon in minimalist style

Eyeglasses required (symbol of clarity + intelligence)

Wordmark: “Shrewd Investor”

Optional tagline: “Outfox Wall Street”

Typeface preference: Georgia + Arial pairing (see brand guide)

2. Logo Variations

Provide all of the following:

✅ Full Logo (Icon + Wordmark + Tagline)

✅ Full Logo (Icon + Wordmark, no tagline)

✅ Wordmark Only (text-only)

✅ Fox Icon Only (square format, for social & favicons)

3. Color Variants

✅ Brand green (#063E23) on white background

✅ White on brand green (#063E23)

✅ Black and white (for print and monochrome)

✅ Full color on transparent background

📦 File Deliverables

Formats:

SVG (scalable vector)

PNG (transparent)

JPG (white background)

Use Cases:

Standard resolution

Web-ready scaled versions

Print resolution (300 DPI)

📱 Mobile Favicons & App Icons

Provide assets optimized for mobile, browser, and home screen display:

Apple (iOS) Icons

apple-touch-icon.png — 180x180px

No transparency

Centered fox icon only

Designed to look good when rounded (iOS applies this)

Android & Chrome

favicon-192x192.png

favicon-512x512.png

No text, tagline, or busy backgrounds

Solid color background (white or #063E23)

Web Browser Favicon Sizes

favicon-32x32.png — Browser tab

favicon-16x16.png — Legacy fallback

Manifest File (Optional)

site.webmanifest with:

Name: Shrewd Investor

Short name: Shrewd

Theme color: #063E23

Background color: white or #E6ECE9

Display: standalone or minimal-ui

💬 Social Media Assets

Provide optimized versions for:

Platform Asset Format
Twitter/X Profile icon (400x400) PNG
LinkedIn Profile icon (400x400) PNG
LinkedIn Banner (1128x191) JPG/PNG
Facebook/IG Post square (1080x1080) PNG
Facebook/IG Story format (1080x1920) JPG/PNG
📘 Style & Brand Notes

Tone: Strategic, clear, calm. A fox among sheep.

Mood: Intelligent. Minimalist. Quiet confidence—not hype.

Audience: Smart, skeptical retail investors age 30–60 who want control, clarity, and wealth strategy.

Logo Text

Shrewd Investor

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Files

Download all files - 0.7 MB