• €200

• 272 designs

• 109 designers

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Logo Design Brief

1. Basic information
• - Name of the stud farm: Gestüt Zelder
• - Domain: www.pre-zelder.li
• - Instagram: @pre_gestuet_zelder
• - Region: Liechtenstein/Switzerland/Germany (border region possible, connection to Spain)
• - Goal: To establish a professional, natural breeding farm for high-quality PRE horses
• Since it is/remains not the only business in the horse sector, it would be interesting to include the areas of hoof care and saddle measuring at a later date in the same style but with a different color palette.

2. Objectives of the project
• - I would like a high-quality branding setup consisting of:
• - - Logo (incl. Variant for social media)
• - - Color palette (noble, close to nature)
• - - Typography recommendation
• - - Mood board / Look & Feel for visual language
• - Goal: A brand presence that allows my stud farm to radiate both noble high quality and authentic closeness to nature - without slipping into kitsch or rusticity.

3. Brand identity & values
• - Style: Elegant, calm, high-quality, clear - but still approachable and close to nature
• - Values: Animal welfare, professionalism, ethical breeding, joy of life of the horses
• - PRE breeding with a focus on natural husbandry, pasture rearing, Spanish bloodlines

4. Design requests
• - Colors: Dark blue, cream/sand, natural white, silver, black
• - Logo style: Clean, elegant
• - Typography: Serif font for logo, sans-serif for content
• - Imagery: Natural light, pastures, elegance in motion

5. use
• - The branding should be used for:
• - - Instagram & Social Media
• - - Website & Newsletter
• - - Print media (business cards, stable signs, signage)
• - - Breeding documents (e.g. sales information, foal presentations)

The photos are of my horses and are intended to be used for inspiration or as abstracts.

The logo should also function as a brand. Here are some ideas from other PRE breeders: https://www.ancce.es/en/members/full-member

Target Market(s)

Horse breeders, horse lovers and horse buyers

Logo Text

GZ oder Gestüt Zelder oder hast du einen besseren vorschlag?

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• A beautiful logo.

Should not have

• No overly Spanish details. More focus on the horse and no standard horse stereotypes that can be found everywhere.

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Files

Download all files - 51.1 MB