• A$750

• 266 designs

• 84 designers

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Logo Design Brief

I live in White Cliffs NSW it is a remote tiny town in outback Australia. Most of the town lives underground in dugouts. We are an opal field which is now turning into a tourist destination. We live in dugouts that are old opal mines as the heat in summer is 45 degrees every day. We are an arid desert environment, very remote, 300km's to our nearest supermarket.
I have included some photos of the area and of my underground airbnb so you can get a feel for the area.
We have no merchandise and I plan to create a line of branded hats, stubbie holders, shirts, T shirts etc to sell to the.
I run and underground airbnb which is very unique and very popular as well as an opal sales business.
My clientele is a mix of relaxed middle class 4x4 caravan travellers and high end people from Sydney looking for adventure tourism.
I personally like a minimalist style, but not harsh, soft enough to be endearing to our rural relaxed lifestyle, but minimalist enough to be modern. I have included a colour sample of some of the earth tones that I do like.
I want to sell my white cliffs souvenirs and merchandise online.
My catch phrase is 'White Cliffs the underground town'

Logo Text

White Cliffs the underground town outback nsw

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Colors

Designer to choose colors to be used in the design.

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• ignore my colour scheme in the photo I have received some drawings and I would like to change the colours

Nice to have

• soft sand dune lines like a John Lennon drawing, interesting designs, clean designs

Should not have

• must not look like Arizona or American

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Files

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