• C$150

• 167 designs

• 68 designers

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Logo Design Brief

Creative Brief: Abstract Digital Nest Logo
Overview

We are developing a white-labeled Vendor Management System (VMS) branded as Nest, owned by an Indigenous, woman-led business. The logo must communicate:

Trust and innovation (as a technology platform)

Community and connection (aligned with Indigenous values)

Safety and nurturing growth (the symbolism of a nest and bird)

Scalability and professionalism (suitable for North American corporate markets)

Core Concept

Abstract Digital Nest — a modern, circular emblem representing the protective and connected nature of a nest, interpreted through interwoven arcs that also resemble network diagrams or digital pathways.
Negative space subtly suggests a bird or egg, without literal illustration.

Symbolism

Nest = Safety, community, platform foundation

Bird (abstract) = Vision, connection to land/sky, growth

Weaving arcs = Indigenous weaving and beadwork patterns (non-specific, abstracted) + technology network lines

Circle = Wholeness, balance, cyclical growth

Design Guidelines

Form

Circular core

Interwoven arcs or lines forming a “woven digital nest” look

Negative space in center can subtly resemble an egg or bird silhouette

Line Quality

Soft, community-forward style: Slight organic variation, mimicking natural fibers

Sharp, enterprise-tech style: Clean, precise lines with geometric balance

Color Palette

Earth Ochre / Clay Red: Grounding, cultural roots

Sky Blue: Trust, openness, technology

Soft Cream / Warm White: Balance and clarity

Optional Metallic Gold: Premium quality, leadership

Typography

Sans-serif with clean geometry for tech professionalism

Rounded corners or open letter spacing for warmth if leaning community-forward

“nest” in lowercase for approachability; “NEST” in uppercase for corporate tone

Mood Words

Connection

Community

Innovation

Trust

Balance

Growth

Inclusivity

Professionalism

Cultural Guardrails

Avoid Nation-specific patterns, sacred symbols, or clan animals unless approved through consultation.

Keep Indigenous influence inspired by general design principles (weaving, cyclical forms, flowing lines), not literal replication of protected designs.

Colors should draw from natural elements but remain modern and digitally adaptable.

Target Market(s)

review the design guidelines in the brief; Core Concept Abstract Digital Nest — a modern, circular emblem representing the protective and connected nature of a nest, interpreted through interwoven arcs that also resemble network diagrams or digital pathways. Negative space subtly suggests a bird or egg, without literal illustration. Symbolism Nest = Safety, community, platform foundation Bird (abstract) = Vision, connection to land/sky, growth Weaving arcs = Indigenous weaving and beadwork patterns (non-specific, abstracted) + technology network lines Circle = Wholeness, balance, cyclical growth

Industry/Entity Type

Staffing

Logo Text

Nest or NEST

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Logo styles of interest

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Font styles to use

Other font styles liked:

• Proxima Nova or Avenir or Next Avenir Next Rounded and Montserrat

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Colors

Colors selected by the customer to be used in the logo design:

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Design Guidelines Form Circular core Interwoven arcs or lines forming a “woven digital nest” look Negative space in center can subtly resemble an egg or bird silhouette Line Quality Soft, community-forward style: Slight organic variation, mimicking natural fibers Sharp, enterprise-tech style: Clean, precise lines with geometric balance Color Palette Earth Ochre / Clay Red: Grounding, cultural roots Sky Blue: Trust, openness, technology Soft Cream / Warm White: Balance and clarity Optional Metallic Gold: Premium quality, leadership Typography Sans-serif with clean geometry for tech professionalism Rounded corners or open letter spacing for warmth if leaning community-forward “nest” in lowercase for approachability; “NEST” in uppercase for corporate tone

Should not have

• any appropriation toward one specific indigenous group

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