Hanging Carton Advertisement for Trams for International School in Bern, Switzerland
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This customer received 58 advertisement designs from 23 designers. They chose this advertisement design from nicholas as the winning design.
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Advertisement Design Brief
We need two print ad designs to promote the International School of Berne (ISBerne) Open Morning on Wednesday, 29 October 2025, at 9:30 am.
Deliverables:
Hanging Carton for Bern Mobil trams – 250 x 350 mm + 2mm bleed, 2 holes at top (template provided)
Design requirements: (See attached briefs for full details)
Follow ISBerne brand guidelines (provided) – clean, premium, spacious, easy to read from a distance
Large ISBerne logo in central position (provided)
Emotional, authentic image of a child or child with teacher (provided)
Headline (German): Zweisprachiges Lernen für 3- bis 5-Jährige
Subheading (German): Englisch und Deutsch mit International Baccalaureate® (IB) und Lehrplan 21 – kindgerecht und ganzheitlich
Event block: Open Morning – 29. Oktober – 9.30 Uhr
QR code with call-to-action: Jetzt scannen für weitere Information und zur Anmeldung (QR code to be provided later)
Contact info: +41 31 959 1000 | isberne.ch
Optional: Trustmark Seit 1961 in Gümligen
Style:
Premium and sophisticated, with warmth and authenticity
ISBerne Blue as primary colour, brand colours used sparingly
Structured layout, clear hierarchy, generous white space
Target audience: Parents of 1–6 year olds in the Bern area and the local community.
Target Market(s)
Young Parents with Children ages 2-6
Industry/Entity Type
Education
Font styles to use
Other font styles liked:
- Myriad
Colors
Colors selected by the customer to be used in the logo design:
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Large Logo, Large Headline, Large Photo, QR code