• A$190

• 9 designs

• 4 designers

---

Graphic Design Brief

Social Campaign for New Pharmacy Portal Launch
Client: Pharmx Technologies
Product: Pharmacy Portal

Pharmx is launching a new paid social campaign to promote its Pharmacy Portal—a centralised platform for pharmacies to manage orders, invoices, and supplier connections. Built on the trusted Pharmx Gateway, the Portal delivers modern, intuitive tools that streamline pharmacy operations and save time.

This campaign will roll out across LinkedIn, Instagram, and Facebook, using phased messaging to build awareness, showcase benefits, and drive sign-ups.

Objectives:
- Raise awareness of the new platform
- Highlight key features (e.g. real-time spend insights, invoice tracking, supplier directory)
- Drive click-throughs and conversions via clear, benefit-led creative

Target Audience:
- Pharmacy owners and managers
- Pharmacists and dispensary team leads
- Time-poor, tech-aware healthcare professionals

Assets Required:
- 9 x 1:1 static posts (Meta + LinkedIn feeds)
- 9 x 9:16 vertical posts (Meta Stories)

File types: PNG or JPEG
First delivery (1:1) due: 15 August
Second delivery (9:16) due: 22 August

Creative Style:
- Clean, modern SaaS aesthetic
- Rounded edges, soft shadows, abstract gradients
- UI-focused, with emotional and benefit-led headline variants
- Inspired by: Intercom, Notion, Stripe, Slack

Creative Messaging Phases:
- Phase 1 – Awareness: “Smarter pharmacy management starts here.”
- Phase 2 – Consideration: “Streamline, simplify, save time.”
- Phase 3 – Emotional CTA: “Spend more time where it matters most: your customers.”

See full brief for further information, including messaging variants, visual direction, and asset access details.

Target Market(s)

Pharmacy owners and business managers, Pharmacists and dispensary team leaders, Tech-aware but time-poor healthcare professionals seeking streamlined tools

Industry/Entity Type

Tech/SAAS, Pharmacy

---

Font styles to use

Other font styles liked:

• As per brand guidelines

---

Colors

Designer to choose colors to be used in the design.

---

Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

---

Requirements

Must have

• Follow brand guidelines (attached) Design Style: Professional but modern, clean, and minimal; Rounded edges and soft shapes • Clarity, calmness, and efficiency Typography & Colours: • Pharmx brand fonts and colours • Contrast for key messaging; Emphasis on key phrases Modern SAAS-style enhancements; Clean UI mockups • Floating UI cards • Glassmorphism / soft shadows • Abstract blurred backgrounds • Microinteraction-style implied motion Example of brands for reference: • Intercom: Friendly and product-first • Linear: Ultra-clean interface visuals • Notion: Modular and minimal • Slack: Human-centered SaaS • Stripe: Beautifully complex interface visualisation

Should not have

• No clutter, not cheap looking

---

Files

Download all files - 6.4 MB