• A$150

• 96 designs

• 41 designers

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Logo Design Brief

Business Name:
The Trading Mumma

Business Description:
I’m a qualified share trader and a mum of two. I share simple, stress-free trading strategies to help other mums feel calm, capable, and in control of their financial future — without sacrificing their values or parenting priorities.

Logo Style:
Modern, soft, feminine — but still smart and empowering. The brand blends finance and motherhood, with a calm and confident vibe. It should feel trustworthy, warm, and elevated — not corporate or cold.

Design Inspiration:

Clean serif or serif/sans-serif mix (e.g. Playfair Display, Cormorant Garamond, Montserrat)

Can be wordmark or have a soft, simple icon (e.g. abstract graph, candle chart, sun rising, heart-line through candlestick)

Avoid cliché dollar signs or harsh greens — prefer minimal and thoughtful.

Color Preferences:
Use soft, calming tones from the brand palette.

Primary colors:
Ivory Cream #FAF9F6
Charcoal Gray #2E2E2E
Muted Blush #D4B4AC

Accent options:
Soft Sage #C5CFC6
Taupe #B7A99A
Gold Ochre #C4A77D

What I want the logo to communicate:
Confidence, calm, and clarity.
It should resonate with mothers who want to feel financially empowered — not overwhelmed.

Think: lux finance meets real motherhood.

Where the logo will be used:
Instagram, YouTube, website, digital products, online courses.

I will need a full version and a square icon version. As well as light & dark versions, plus transparent backgrounds of all logos.

Logo Text

The Trading Mumma

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Files