Confidential - New Wholesale Lender

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This customer received 401 logo designs from 165 designers. They chose this logo design from Rey.Art as the winning design.
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Logo Design Brief
For this project, we're crafting a bold, memorable logo for Giant Lending, a wholesale lender specializing in home financing for both prime and non-QM borrowers. As a trusted partner for mortgage brokers, Giant Lending, empowers professionals with tailored solutions to meet the unique needs of their clients. While the logo's primary audience is mortgage brokers, it will also resonate with borrowers who ultimately experience the brand during the home financing process.
The logo should project confidence, reliability, and expertise, conveying Giant Lending's commitment to making homeownership more accessible. We’re aiming for a design that feels both professional and approachable, striking a balance that reflects the brand’s support for mortgage brokers while appealing to the end borrowers who rely on them.
Target Market(s)
Primary: Mortgage Brokers Secondary: Consumers
Industry/Entity Type
Financial Services
Logo Text
Giant Lending
Logo styles of interest
Abstract Logo
Conceptual / symbolic (optional text)



Wordmark Logo
Word or name based logo (text only)


Font styles to use
Other font styles liked:
- Modern fonts
Colors
Colors selected by the customer to be used in the logo design:
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Bold Fonts, Colors and Suggest an ICON
Should not have
- No windows, roofs, houses please.