• A$350

• 169 designs

• 91 designers

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Logo Design Brief

Overview
Design a sophisticated, abstract logo for Civic Automations, an elite government technology firm. The mark must project mastery in advanced mathematics, AI, and decision science. It should look at home alongside top government and consulting brands in US, UK and Australia, and resonate with C-suite executives by conveying intelligence, confidence, and trust. No clichés, no playful tech icons—this logo must express gravitas and strategic authority.

Deliver a logo that signals confidence, mastery, and strategic authority—one that would make a C-suite executive instantly trust us as a specialist partner.

Business Overview
Civic Automations partners with government agencies and prime contractors to transform complexity into clarity.
We design and implement advanced solutions in:
-Operations Research and resource optimisation
-Decision intelligence and automation
-AI and machine learning
-Data readiness, governance, and secure system integration
-Digital transformation and auditability
-Our work enables governments to make better decisions, optimise resources, ensure compliance, and deliver measurable value to citizens.

Target Market
Government Executive: Needs to modernise, manage risk, and show value to the public.
Public Sector CIO/CTO: Looking for robust, compliant, future-proof solutions that integrate with existing systems.
Prime Contractor Project Lead: Wants a trusted, technically elite specialist to fill the hardest roles or solve “impossible” RFP challenges.
Consulting Partner/Principal: Needs to augment their offering with best-in-class, audit-ready, niche expertise.


avoid:
– Gears, cogs, circuit boards, or mechanical icons
– Swooshes, atom/molecule/robot motifs
– Literal government insignia, flags, or maps
– Playful, cartoonish, or “fun” styles
– 3D, gradients, or heavy effects

Colour Guidance (Not mandatory)
Use Civic Blue (#003366) as the dominant color.
Use Structural Grey (#A9A9A9) for supporting and neutral elements.
Pick either Optimisation Green (#28A745) or Clarity Turquoise (#17A2B8) as a single accent—never both together.
Use Pure White (#FFFFFF) for negative space and clarity.
No other colors, gradients, or bright/neon accents.
Black (#000000) may be used for monochrome/black-and-white versions only.


Symbol Ideas (Not Mandatory)
We seek abstract, geometric, or conceptual marks, not literal illustrations.
Tessellations:
Interlocking shapes (e.g., hexagons, triangles, parallelograms) that repeat or fit together perfectly—symbolize order, optimisation, and interconnectedness.

Golden Ratio / Fibonacci Spiral:
A subtle spiral or curve referencing mathematical harmony and efficiency; often associated with both beauty and precision.

Symmetry & Balance:
Designs with clear, balanced axes or mirrored structures—evoke reliability and “engineered” precision.

Abstract Networks:
Simple points (nodes) connected by lines (edges) forming a clean, abstract network—implies decision trees, data flow, or logic.

Polygons & Polyhedra:
Triangles, hexagons, or other regular polygons—mathematical, modern, and strong.

Voronoi Patterns:
Natural, tessellated cell-like shapes; visually interesting and mathematically derived, but should be used subtly to avoid clutter.

Building Blocks:
Repeating, modular forms coming together to make a larger whole—reflects the idea of integrating complex systems into an optimised, unified solution.

Fractal Patterns:
Recursive, self-similar forms—used very simply to evoke depth and “intelligent recursion” (never visually busy).

Matrices or Grids:
Suggests ordered data, logic, and multidimensional analysis.

Vector Arrows:
Clean, stylised arrows or vectors pointing toward a goal—signal optimisation, direction, and purposeful movement.

Converging Lines:
Multiple lines or arcs converging toward a single point—evokes “clarity from complexity” and mathematical problem solving.

Waveforms/Sine Curves:
Simple, elegant curves (not busy)—can nod to signal processing, logic, or flow.

Target Market(s)

Australian Government and Prime Contractors / Consultancies (KPMG, Deloitte)

Logo Text

Civic Automations

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Logo styles of interest

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Should not have

• 1. Tech and Government Clichés No gears, cogs, circuit boards, computer chips, brains, lightbulbs, puzzle pieces, or gavels. No literal government emblems, crests, flags, or map outlines. No “robot” or “AI face” graphics. 2. Playful, Casual, or Childish Elements No cartoons, mascots, or characters. No hand-drawn or “doodle” styles. No comic, bubble, or “fun” fonts. 3. Overly Complex or Busy Designs No intricate patterns that become illegible at small size. No excessive detail, fine lines, or overlapping gradients. No 3D effects, bevels, heavy shadows, or glossy highlights.