• US$160

• 28 designs

• 12 designers

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Vector Design Brief

Can Design for Pex Energy – Non-Stimulant Performance Drink

Background:
Pex Energy is a non-stimulant performance and focus pre workout drink. It’s designed for gym-goers and night-time users who want clean energy and focus without caffeine . Our formula is optimized for physical performance, mental clarity, and hydration – without relying on stimulants.

We are launching our first flavor: “Original”, and we need a bold, modern, and professional can design to reflect our unique positioning in the fitness and nootropic space.

Design Goals:

Clean, minimalistic, and modern look

Emphasize that it’s non-stimulant

Should feel premium and appeal to gym/fitness lovers

Needs to stand out on shelves and social media ads

Should balance scientific and cool (think more Liquid Death meets clean supplement brand)

Design Elements Required:

Logo: Use our existing “Pex Energy” logo (I’ll upload it) – do not change the font

Flavor Name: “Original”

optional - Callouts/Claims (place in a clean way, maybe near the bottom or side):

“Non-Stimulant Performance Blend”

“Boost Focus • Support Performance • Enhance Hydration”

Can Size: 12 fl oz (355ml)

Leave space for: Nutrition label, barcode, ingredients (we’ll add these later)

Colors:

Main brand colors: Black & White but feel free to branch out

Accent colors are optional – feel free to propose subtle color highlights to add energy or represent the flavor if needed. Avoid neons.

Inspiration:

Clean energy drink designs (e.g., Reign, Celsius, Ghost Energy, Liquid Death)

Supplement brands like Onnit, Transparent Labs, or Jocko Fuel

What to Avoid:

Overly “extreme” or loud energy drink styles

Caffeine references

Cheap, overused stock imagery or messy clutter

Deliverables:

Full-color can mockup (front and side views)

Editable design file (AI or PSD)

Print-ready PDF with bleed

Fonts used (available for commercial use not just personal)

Target Market(s)

18-30 Male and female

Industry/Entity Type

Energy drink

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• label

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Files

Download all files - 1.1 MB