• A$150

• 30 designs

• 12 designers

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Packaging Design Brief

CHRISTMAS CANDLE BOX FRONT DESIGN BRIEF
Scope: Design the front panel artwork for five (5) Christmas candle boxes

Box Specifications
Front Panel Size: 137 mm (H) x 103 mm (W)
Sides of Boxes: Solid coloured (specific colour listed for each candle below)
Print Method: Boxes will be professionally printed this year (example of our current sticker-style box attached for reference)

Artwork Requirements
Style: Digitally hand-drawn illustrations – no Canva-style or template-based designs
Artwork must feel original, artistic, and premium with strong Christmas appeal
The overall aesthetic should be elevated, boutique and festive – avoid anything overly cartoonish or cliché
The Scent Society Australia logo must be centred on the front panel and can be colour-adjusted to complement the artwork

- AUSTRALIAN SPELLING

Each design must include the following text at the bottom of the front panel (we currently use the font monserrat - something clean is fine).

[SCENT NAME]
PREMIUM TRIPLE SCENTED SOY CANDLE
350g / 12.2 oz.

Final artwork must be print-ready, CMYK, high-resolution. Gold foil print is available if you think something would look nice in gold foil

Candle Designs
1. Christmas Day (Hero candle of the collection)
Scent: Sweet Plum, Nutmeg & Blackcurrant
Box Side Colour: Red
Visual Direction: A warm, inviting festive scene – think pine branches, cloves, berries, mulled drinks, and holiday gatherings. Imagine what Christmas Day feels like for you and just go with that! it could even be presented like a gift.

2. The Nutcracker
Scent: Baked Gingerbread
Box Side Colour: Gold
Visual Direction: Cosy and nostalgic – gingerbread cookies, a nutcracker figurine, ribbon, spice, and comforting kitchen warmth.

3. Candycane Lane
Scent: Peppermint Candycane
Box Side Colour: White (or white with red stripes at a 45° angle)
Visual Direction: Crisp and whimsical – candycanes, frosted peppermint swirls, snowflakes, and a magical holiday street feel. Playful, but still clean and elegant.

4. O Christmas Tree
Scent: Fresh Pine
Box Side Colour: Green
Visual Direction: Forest-inspired – snow-covered trees, pine needles, a calm winter woodland vibe. Subtle nods to ornaments or Christmas trees welcome.

5. Comfort and Joy
Scent: Berries and Spiced Apple
Box Side Colour: Deep burgundy
Visual Direction: Warm and cosy – cinnamon sticks, apples, mistletoe, berries, and glowing candlelight. Think comforting and festive.

CONTINUITY between each design would be nice so they look great sitting beside each other.

Target Market(s)

Women aged 25–45, primarily in Australia and New Zealand, who: Enjoy luxury home fragrance and premium lifestyle products Are homebodies, gift buyers, or enjoy seasonal decorating Value aesthetics, storytelling, and thoughtful packaging Often shop for themselves and others (e.g. gifts, housewarmings, self-care) Are willing to spend on premium soy candles, reed diffusers, and limited edition scents

Industry/Entity Type

retail

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Font styles to use

Other font styles liked:

• monserrat

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• logo in middle, name of candle up top, scent down the bottom and sizing down the bottom

Nice to have

• i love the artwork style that glasshouse do on their custom boxes - something like this is fantastic (https://www.glasshousefragrances.com/products/380g-candle-limited-edition-breathtaking-banff?variant=41983526830164&country=AU&currency=AUD&utm_medium=product_sync&utm_source=google&utm_content=sag_organic&utm_campaign=sag_organic&gad_source=1&gad_campaignid=20353042775&gbraid=0AAAAADqtYIQo0RUF3h0Yz98CUusEKU6lQ&gclid=CjwKCAjwp_LDBhBCEiwAK7FnkrUKf-qzPbIKFUfyFGnJj08VOAl2hbxzmQiq0rcVPWn6fM7UW_XooBoCvFoQAvD_BwE)

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Files

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