• €110

• 281 designs

• 134 designers

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Logo Design Brief

We need a logo design for a new social media company. The logo shall include a word and design mark both recognizable also for their own. A brief overview about the vision of: VIR | Full Brand Identity & Design Brief
Introduction
VIR - is a framework that transforms ideas into meaningful, structured and scalable realities. The name VIR is short from Vision in Reality.
Founded by two founders trained in law but drawn toward creative direction,
aesthetics and systems thinking-VIR bridges strategic clarity with emotional storytelling. Their shared journey
of leaving traditional paths and building something more purposeful gave birth to a brand that celebrates
transformation, beauty, and bold execution. What began as a reset became a movement powered by a
growing community of visionaries, creators and entrepreneurs.
Tagline Philosophy
From Vision to Movement. From Idea to Brand. From Inner Clarity to Visible Impact.
1. Origin & Background
VIR began as a personal reset by Luu Ly Mach, evolving into a structured ecosystem for creators and
brands. What started as a daily journaling experiment became a framework for transforming clarity into
visibility, and vision into action. The deeper mission: to help people bring their passions into form-whether
that means turning a feeling into a visual, a project into a business, or a personal journey into purpose. VIR
supports creators and talents in evolving not just their brands, but their identities. At the same time, VIR
empowers businesses, startups, and visionary teams to turn their ideas into emotionally resonant
brands-reaching the right people, creating visibility, and building communities around their purpose.
2. Philosophy - Vision in Reality
VIR is built on the belief that true transformation happens when inner clarity meets structured execution. It's
not just about creating content or brands - it's about giving shape to ideas that deserve to be seen, felt, and
experienced.
We believe that:
- Vision is energy - and energy becomes impact when guided by intention.
- Aesthetics are a language - one that allows ideas to move people.
- Community isn't a strategy - it's a mirror for what we truly value.
VIR exists to guide individuals and organizations from vague inspiration to powerful expression - whether it's
helping a creator tell their story, a founder launch their purpose, or a brand move hearts and markets.
At its core, Vision in Reality means turning something deeply personal into something publicly powerful.
Through our systems, design language, and emotional precision, we transform visions into frameworks - and
frameworks into movement.
Empowerment meets identity. Creativity meets systems. Clarity becomes impact. VIR bridges the internal
and external journey.
3. Brand Architecture
Subbrands:
- VIR Studios - Strategy. Storytelling. Scale.
- VIR Communities - From Attention to Connection.
- VIR Talents - We Activate Bold Identity.
- VIR Circles - Curated community formats
- MunichTrend - City-based food & culture blog
- MunichGlam - Branded event & experience unit
- Immoviral - Real estate & investment storytelling
4. Subbrands in Detail
VIR Studios: High-end marketing agency specializing in brand development, content strategy, scalable
systems, and AI-assisted production. Clients include hospitality, real estate, personal brands, and luxury
startups.
VIR Communities: The social and emotional layer of the brand - bringing people together through curated
experiences like:
- Glam Brunches, Wine Tastings, Vision Retreats
- Female Empowerment Events
- Journaling & Vision Board Workshops
- Safe spaces for community-building
- Wellness & Sports meetups
VIR Talents: Focused on unlocking the public expression of emerging creators and founders. Services
include:
- Personal Brand Development
- Narrative Strategy, Platform Positioning
- Creator Coaching (IG, LinkedIn, TikTok)
- Speaking, PR & Monetization Strategy
VIR Circles: Closed community branches for deeper engagement, including:
- Luxury Circle
- Sports & Wellness Circle
- Founders & Investment Circle
- Real Estate & Location Brand Circle
MunichTrend: Local lifestyle, food and location-focused editorial platform + social media presence.
Collaborates with restaurants, hotels, brands and creators.
MunichGlam: Nightlife & high-end event branch of VIR, organizing signature formats like:
- Mimosa Brunch
- Glam Society Dinners
- Glam x Music Pop-Ups
- Private Tastings
Immoviral: High-end real estate media concept, combining:
- Exclusive real estate listings
- Visual storytelling (Reels, Tours, Editorial)
- Investment storytelling
- Community of investors, developers & luxury buyers
5. Aesthetic Language
Color Palette:
- Baby Rose: #FADDE1
- Soft Blue: #D8EAFE
- White: #FFFFFF
- Graphite Black: #1E1E1E
Fonts:
- DM Serif Display (Headlines)
- Satoshi Regular & Bold (Body)
- Inter / Space Grotesk (UI)
- Bebas Neue (Accents)
Mood: Editorial, Clean, Futuristic-Feminine, Calm-Powerful
6. Values & Impact
| Value | Meaning within VIR |
| ---------- | ------------------------------------------------ |
| Vision | We turn inner images into real systems |
| Depth | We avoid fluff - we build meaning |
| Aesthetics | Design is not decor - it's clarity & positioning |
| Freedom | We empower agency, creativity, & evolution |
| Action | We translate energy into structure & visibility |
| Community | We scale together - not alone |
7. Web & App Vision
Framer Layout Flow:
- HERO: "Turn Vision into Reality" headline with CTA (Join the Movement)
- ABOUT: Mission, Founder story, Origin video (optional)
- STUDIO: Services, Industries, Case Previews (e.g. MunichTrend)
- APP: VIR App teaser with dual CTA (Hospitality / Creator Beta)
- COMMUNITY: Events, Retreats, Circle Access
- PRODUCTS: Powerplan Journal, Templates
- CONTACT: Submission form (AI-enabled later), Collaborate, Press
App Preview:
- Tally-form Beta Signup
- Creator x Hospitality x Location matching
- Future feature flow: Booking, Content Delivery, Payment split
8. Deliverables & Next Steps
- Brand Kit (Fonts, Colors, Icon System)
- Logo Pack (main + icon + subbrand lockups)
- Canva Templates (carousel, stories, brand intros)
- Framer Layout Template Blocks
- Visual Style Guide (PDF or Notion export)
- Figma Starter Board (optional)
Closing
VIR is not just a brand. It's a layered system that builds clarity, beauty, and movement. Welcome to the next
era of vision-driven execution.
Inspiration & Add-ons
- digitaliconagency.com -> Clean modular layout
- tryleap.ai -> Scroll dynamics, sleek interface
- ozone.pro/login -> Futuristic SaaS appeal
- cedric-grolet.com/london/ -> Luxury, minimalism, aesthetic rhythm
- Apple AI Event UI -> Bold minimalism, intuitive headline modules
Logo System:
- Primary Wordmark: VIR. (with a period - clarity & precision)
- Gradient shadow: Baby Rose -> Soft Blue
- Serif for sophistication (DM Serif), optional version with stacked structure
- Add-on: Custom VIR Icon (simple, elegant, symbolizing clarity + movement)
- Subbrand Lockups: VIR Studios / VIR Communities / VIR Talents + matching icons
- Avoid overly graphic icons - typographic focus preferred
UI/Brand Mood:
- Fluid scroll sections, hover states
- Hero with soft ambient background or subtle video
- Sticky top menu with dual-color logic
- Beta App CTA: toggle between "Creator" and "Hospitality"
- Scroll reveals, parallax community modules, gradient micro-separators
- VIR Studio Teaser Block (scroll-reveal)
- VIR Community Gallery with Testimonials
- "Turn Vision Into Reality" CTA Breakout Section
- Luuly's Voice: Personal Founder Quote Section
- Upcoming Journal / Product Drop Visual
- Circle Entry Explainers (Luxury, Sports, Real Estate)
This add-on layer guides the creative team to build not only a visually stunning site, but an emotionally
resonant system that reflects clarity, boldness, vision, and transformation.

Target Market(s)

B2B and B2C

Industry/Entity Type

Social Media Agency, Corporate Events

Logo Text

VIR - VisionInReality

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Logo styles of interest

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Font styles to use

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Word Mark: VIR . Second word mark: VisionInReality . Design mark with elements of the wording. Clean luxury branding.