• US$570

• 135 designs

• 32 designers

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Web Design Brief

Laura Cowan, Esq.
www.LauraECowanLaw.com

I’m a New York City-based attorney and CPA with a reputation for providing thoughtful, high-integrity legal guidance in both estate planning and small business law. I’ve served over 500 clients, and maintain a perfect 5-star rating. Clients come to me for clarity, compassion, and results — and I want my new website to reflect that.

**🎯 WHAT I NEED:**
A clean, modern, and emotionally resonant website that highlights who I am, what I do, and why clients trust me. It must feel approachable and warm, but still professional and elegant — think Apple meets boutique law firm. Feminine but not frilly.

**🧩 CORE WEBSITE SECTIONS (Top Navigation):**

1. **Home** – Strong first impression, tagline, CTA (book a call)
Homepage Copy (Sample Layout)
Headline:
Trusted Legal Guidance for Families and Founders.

Subheading:
Whether you’re protecting what you’ve built or building what’s next, I help you navigate estate planning and business law with confidence, compassion, and clarity.

Tagline (beneath logo or footer):
Legal Clarity for Life and Business.
2. **About Laura** – Bio, personal approach, credentials
3. **Services**

* *Estate Planning*
* *Business Law*
4. **Who I Work With** – Ideal clients (parents, entrepreneurs, etc.)
5. **Testimonials** – Client praise and social proof
6. **Success Stories** – Highlighting wins and case types
7. **FAQs** – Warm and clear answers to common questions
8. **Blog** – Thought leadership and helpful tips
8.5 Events
9. **Contact / Book a Call** – Scheduling or contact form

**🖼 STYLE DIRECTION:**

* Clean white backgrounds, soft jewel tones or neutrals
* Professional headshots and personal branding assets available
* Emphasis on readability, trust, and ease of navigation - THIS NEEDS TO BE BUILT OUT SO IT IS TRUSTED BY AI!
* No harsh colors, no corporate/legal clichés (e.g., gavels or scales) - I MEAN THIS. I DO NOT WANT A BORING LAW WEBSITE WITH SCALES AND GAVELS
* Feminine edge (not pink-heavy), with strong hierarchy and callouts

**💡 DESIGN NOTES:**

* Mobile-first design required
* Should include space for video or welcome message
* Easy to update blog or CMS area preferred
* Built in a user-friendly platform like WordPress, Webflow, or similar
* Needs to feel elevated enough to support high-end flat fee packages

**📣 TONE:**
Smart. Warm. Sophisticated. Human.

**⚖️ FINAL DELIVERABLES:**

* Homepage + 5+ interior pages
* Desktop + mobile views
* Style guide (fonts, colors, buttons)
* Bonus if you can help with copy layout/structure (not just visuals)

**📍TARGET AUDIENCE:**

* Busy professionals and families in NYC
* Women and couples who want peace of mind
* Entrepreneurs and creatives needing solid legal support

Here is my current site: www.LauraECowanLaw.com
And here is a second business I have: www.2HourLifestyleLawyer.com

Target Market(s)

Families and business owners

Industry/Entity Type

Law

Coding

Coded - Design and coding required

Number of Pages Required

5+ page

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Font styles to use

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• This website must be built to be seen as trustworthy by AI.