• A$150

• 242 designs

• 41 designers

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Logo Design Brief

**I HAVE ATTACHED A SAMPLE OF THE STYLE I AM LOOKING FOR, IT IS JUST A STYLE, I'VE HAD SO MANY SUBMISSIONS THAT ARE VERY CLOSE TO THE SAMPLE ATTACHED THAT HAVE JUST TWEAKED THE LAYOUT OR SLIGHTLY CHANGED THE PICTURE - I DON'T WANT THIS, I WANT SOMETHING DIFFERENT, THAT'S WHY I'M GOING OUT TO YOU CREATIVES. PLEASE DON'T SUBMIT SOMETHING THAT IS VERY SIMILAR TO THE ATTACHED. bASED ON THE BRIEF OUTLINE BELOW, OPEN TO SOMETHING A LITTLE ABSTRACT, SOMETHING WITH A PAW AND A DIFFERENT LAYOUT OR DESIGN**

I am looking to launch a small side business doing dog training in conjunction with my full-time consulting business as I am nearing the completion of my dog training qualifications. I am looking for a fun logo that I can use on a facebook page, potentially a website (but I'm not sure about this yet) but definitely on a polo shirt, fleece and bag.

I haven't finalised a 'catch phrase' yet and would work with the logo creator to finalise this down the track, so although I'd like a 'one liner' to be a part of the logo and will provide one in this brief, the wording will probably change.

I live in Perth Australia, just in case that helps any creative juices flowing but do not want any 'Australiana' as part of the logo (flag/kangaroo etc.). My clients will be individuals that live in a fairly high socioeconomic area.

My dog training ethos is force free, positive reinforcement, game based and humane practices. So am looking for a logo that conveys a happy, non specific breed dog that looks like he might be having a great time. I was thinking a neck and head of a dog, rather than a full dog but I'm open to suggestions. I'm just thinking when the logo gets smaller on a polo shirt for example, a full dog might be a bit harder to see. But if I love something that is a full dog, I could just put the text of the business in small lettering where a chest pocket would be for example and I could have the full logo with the catch phrase bigger on the back.

I have created a few through ChatGPT and I'll attach one that is not bad but I'm sure one of you can do much better. I don't necessarily want this actual dog that is on the ChatGPT created logo, I'm just attaching it to help explain my initial thoughts. The attachment doesn't include a catch phrase but I would like one included in the samples. I don't want a coloured background, just transparent is fine.

My last name is Fox and the company name is Foxy Dogs Dog Training so it would be great to incorporate a 'fox like' dog (but not an actual fox as they are quite 'sharp' looking and again, not necessarily include the dog that is in the ChatGPT sample which is attached, I'm keen to see other designs) potentially with fox colour used on that dog (orange/brown and white for example), or fox colours used in another way but am open to looking at other colours and dog designs. Please use the catch phrase: "Coaching Humans, Training Dogs".

I've seen a few suggestions with a human in the logo and have decided this isn't what I want, so thanks to those that did that but it has helped me decide I don't want a human in the logo. I have a personal preference for big dogs, so the dog shouldn't look like a lap dog. Also open to a paw print.

I am also not tied to having a dog in the logo, if you have an amazing idea for a dog training business called Foxy Dogs Dog Training, show me! I'm open to suggestions.

Let me know if I can give you any more information. Thanks!

Target Market(s)

Higher socioeconomic families that need help with their dog

Industry/Entity Type

Dog Training

Logo Text

"Foxy Dogs Dog Training" + Logo + "Coaching Humans, Training Dogs"

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• A happy dog! The company name, logo and catch phrase

Nice to have

• A non-breed specific dog, potentially in fox colours of orange/brown and white but am open to other suggestions and at the end of the day, I just want it to look fun but high end

Should not have

• Not the exact dog that I've attached as a sample, I'm looking for other ideas. I might go back to the original dog if I like the logo layout design, but new logos don't need to include this exact dog. Update: No humans in the logo.

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