Boutique law firm in Northeast Florida needs logo design

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This customer received 387 logo designs from 153 designers. They chose this logo design from Arts&Letters as the winning design.
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- Bundled Project 2
Logo Design Brief
Travieso McLeod is a plaintiff-oriented (i.e., we represent victims of malpractice/negligence against insurance companies and at-fault individuals; we do not represent insurance companies) law firm based in Northeast Florida. We have offices in Ponte Vedra and St. Augustine.
The firm’s founding principle is that the representation of victims of malpractice/negligence is personal, it’s not simply a business transaction. We handle serious medical malpractice, wrongful death, and catastrophic personal injury cases — the kinds of cases where lives have been turned upside down and clients need someone they can truly trust.
We want our brand to reflect integrity, compassion, and perseverance. We’re experienced trial lawyers who aren’t afraid to take a case to trial. We want the brand to signify being the best, not the biggest, because we are not a high-volume, paint-by-numbers type of firm.
Updates
I’d like additional time for better designers to work on the project - many of the submissions to date appear similar to designs that I created myself using ai/ChatGPT. I’m concerned some people are not taking the time to create a custom logo and are just asking ChatGPT to create the logo, which they’re sending to me.
Industry/Entity Type
Legal (clients are individuals not businesses)
Logo Text
Travieso McLeod, P.A.
Logo styles of interest
Emblem Logo
Logo enclosed in a shape



Pictorial/Combination Logo
A real-world object (optional text)



Abstract Logo
Conceptual / symbolic (optional text)



Lettermark Logo
Acronym or letter based logo (text only)



Font styles to use
Colors
Colors selected by the customer to be used in the logo design:
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Both names should be the same size font.
Nice to have
- Icon in addition to text
Payments
Total
US$240
Project Deadline
01 Jul 2025 23:03:20 UTCProject Upgrades
Bundled project(s)
- offering US$39 business card design to winner
- offering US$49 stationery design to winner