App Redesign for TrackingCoach
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This customer received 39 graphic designs from 10 designers. They chose this graphic design from Titan Solbiz as the winning design.
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Graphic Design Brief
We're looking for a skilled UI/UX designer to modernize the TrackingCoach mobile app, enhancing user engagement while preserving our current brand identity.
Key Objectives:
Refresh the app using modern design trends
Maintain a clean, calm, and playful aesthetic aligned with our brand
Boost engagement through improved flow, visuals, and interactivity
Design Requirements:
Retain recognizability from our app and website (see Brand ID Guide) (and website trackingcoachsystem.com)
Reflect a tone that is supportive, fun/ playful, and professional
Design 5–8 key screens, including:
Home/Dashboard
Daily Intentions Interface
Gamification Overview (Streaks, Rewards)
Social Features (Direct Realtime Feedback, Messaging, Challenges)
Progress Tracking
New Feature Concepts to Include:
Daily Intentions with voice/text input and visual encouragement
Gamification elements like streaks, badges, and animations
Social Connections including messaging, reactions, and feedback tools
Optional: Subtle design cues for future AI-driven interactions
Audience: Adults aged 25–55 interested in personal development and coaching. Tech-comfortable but not tech-savvy.
Visual Inspiration: Duolingo (gamification), Headspace (intentions), Strava (social support)
Updates
Low designer entries
Target Market(s)
Corporate Leaders and Entrepreneurs
Industry/Entity Type
Leadership Training & Consultancies
Font styles to use
Other font styles liked:
- Avenir, Arial
Colors
Colors selected by the customer to be used in the logo design:
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Nice to have
- Duolingo, Headspace,