• US$250

• 108 designs

• 63 designers

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Logo Design Brief

Background
B-IQ by Robertson Lowstuter (Behavioral IQ: The Art of Authentic Interaction™) is a proprietary, executive coaching and behavioral intelligence assessment tool that helps leaders become more self-aware, emotionally intelligent, and performance-driven. Rooted in decades of executive coaching expertise, B-IQ represents the intersection of business acumen and behavioral insight.

Robertson Lowstuter (R|L) is a premier executive coaching firm with a reputation for transforming leaders and unlocking potential at the highest levels of business. B-IQ is a signature product within our portfolio, offering data-driven insights and personalized growth strategies for high-performing professionals.

Project Goal
We are looking to modernize the B-IQ logo while ensuring it feels aligned with our refreshed brand identity. The current logo feels dated and doesn't fully reflect the sophistication, innovation, and insight that the product delivers.

What We Want in the New Logo

Modern, clean, and professional: The design should feel elevated and contemporary, appealing to executive-level clients and corporate partners.

Smart and insightful: The logo should visually convey intelligence, self-awareness, and leadership. Think “behavioral intelligence” and “professional edge.”

Brand-aligned: While this is a sub-brand of Robertson Lowstuter, it should still feel connected to the parent brand through tone, typography, or subtle visual cues (but does not need to replicate the R|L logo).

Distinctive and memorable: The design should be strong enough to stand alone across digital reports, dashboards, presentations, and marketing materials.

Design Elements to Consider

Typography: Bold, modern sans-serifs or a refined serif. A typographic treatment of “B-IQ” could be effective.

Color Palette: We have updated the branding for this service - attached colors in brand guide as well as one of the docs we've created.

Symbolism (optional): Abstract representations of insight, growth, or intelligence could be subtly incorporated, but the design should avoid overly literal icons like brains or lightbulbs.

Deliverables
Primary logo (horizontal or stacked layout)
with Icon/Mark option - similar to how it can stand alone in the current - see brand guide attached.
Color and black/white versions
Vector format and web-optimized files

Audience
Executive leaders, corporate HR teams, and senior professionals in Fortune 1000 companies. These individuals value substance, precision, and polish.

Target Market(s)

C-Suite Executives

Logo Text

B-IQ

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Logo styles of interest

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Colors

Colors selected by the customer to be used in the logo design:

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Files