• A$150

• 73 designs

• 42 designers

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Logo Design Brief

We’re a boutique Australian consultancy that helps organisations improve governance, manage risk, and build efficient, ethical systems.
We work with government, corporates and values-led businesses — offering practical, future-focused advice.
We’re after a modern, clever logo that communicates:
-Movement, flow, and efficiency
-Trust, clarity, and systems thinking
-The name ARK as shorthand (you may optionally include “Consulting” or use it in stacked layout)
-A subtle nod to continuous improvement or a cyclical process
-Should look strong on reports, proposals, websites, and LinkedIn banners

We like:
-Three arrows forming a circular loop, rendered in a fluid, organic style (not sharp or overly corporate)
-Open to abstract letterform symbols (incorporating A, R, and K)
-Must feel professional, not generic (avoid stock-style shields or leaves)

| Colour Name | HEX | Use |
| ---------------------- | --------- | -------------------------- |
| Primary Teal | `#3A8F85` | Main brand & logo symbol |
| Deep Teal (Dark) | `#2B6862` | Accent or detail shading |
| Light Teal Accent | `#5BB6A9` | Symbol depth or background |
| Charcoal (Text) | `#1F2D2B` | Wordmark & headings |
| Off-white (Background) | `#F8F5F0` | Website/paper backdrop |

Keep the palette clean and minimalist — we prefer calm, modern tones over harsh contrast or vivid colours.

Typography Preference
Sans-serif fonts like Montserrat, Open Sans, or Source Sans Pro
Prefer bold ARK paired with smaller or spaced-out “CONSULTING”
No decorative or serif fonts

🧾 Deliverables
Please include:
-Full-colour version on light background (PNG + SVG)
-Black and white versions (PNG + SVG)
-Optional stacked layout
-Transparent backgrounds

We have attached a version of the logo that we like (green) and the existing logo that we want to replace (orange)

Target Market(s)

We work with federal and state government and small to ASK listed companies

Logo Text

ARK Consulting (Short for Assurance Risk Knowledge Consulting)

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Files

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