• US$210

• 54 designs

• 21 designers

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T-shirt Design Brief

Brand: Upshift Apparel - Clothing for Riders Who Chase Growth

Design Challenge
Create a bold, wearable statement piece that speaks to motorcycle enthusiasts pursuing self-improvement.
We need designs that:
• Visually merge motorcycle culture (parts, riding imagery) with personal growth themes
• Feature the acronym F.E.A.R. = “Face Everything And Ride” as a central element
• Balance masculine edge with inspirational energy

Key Elements to Include
Large, impactful fonts—often blocky or serif— for motivational phrases, witty slogans, or social statements. Minimalist placements (like small chest or sleeve prints) are popular alongside big, centered text
✓ Personal growth symbolism:

✓ Typography: Industrial/road-inspired fonts that make “Face Everything And Ride” pop
Target audience: Male riders 25-55 who value courage and self-mastery.

Please keep in mind that the above text is only suggestive and you should feel free to put your own spin or input on it. As the design professional I would like to see your creative side on this.

Mission Statement:

At Upshift, we ignite the spirit of riders to pursue life with the same passion, precision, and relentless drive they bring to every mile on the road. Our mission is to transform the exhilaration of motorcycle riding into a catalyst for personal growth, empowering our community to break boundaries, chase their ambitions, and live boldly-on and off the bike. Guided by our philosophy of “Ride, Grow, Succeed,” we fuel a movement where riders don’t just accelerate-they upshift into their greatest potential.

I have uploaded my logo as well as some samples from other companies that I think are doing well, for inspiration.

Target Market(s)

Men 25-55

Industry/Entity Type

Motorcycle and personal growth

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Nice to have

• Some for of F.E.A.R (Face Everything And Ride)

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Files

Download all files - 13.7 MB