• £110

• 113 designs

• 60 designers

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Logo Design Brief

Project Brief:
We are looking for a clean, professional, and imaginative logo for our newly rebranded AI software and automation company: Clever Cogs.

Our business helps small and medium-sized companies boost productivity by mapping out their systems and processes, then automating them using powerful AI tools. We build custom AI assistants, smart chatbots, and workflow automations that run quietly in the background – freeing up time, reducing errors, and creating a better experience for customers and teams.

Previously operating as a chatbot-focused brand under ChatForMe.ai (visit the website to see the preferred style of logo) we’ve evolved into a full AI automation partner. As part of our transformation, we’re launching under the new name Clever Cogs — to reflect the intelligent, behind-the-scenes nature of the tools we build.

What we’re looking for:
A smart, simple, and modern logo that conveys the idea of clever automation, intelligent systems, and human-friendly tech.

A design that reflects our motto / tagline: “Tech with a human touch.”

A logo that includes the text Clever Cogs.

A motif, icon, or character alongside the text that can become a recognisable visual element of our brand (this could be an abstract cog, spark of intelligence, minimal character, or stylized system symbol – but NOT a robot icon). This motif would need to available separately too for use as a social media profile picture etc.

Style should be clean, professional, a bit playful (but not childish), and scalable for web, app icons, and print.

No specific colour palette yet – we’re happy for the logo to help guide the brand colours going forward.

Bonus:
Strong entries may be invited to help with additional design work — including branding, social assets, and UI elements for our website and software tools.

Logo Text

Clever Cogs

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Be original. So far only a handful of designs have not been blatant copies of existing logos. Google lens search done on every design.