• US$250

• 334 designs

• 78 designers

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Logo Design Brief

Name: Brightside Cleaning Company
Tagline: Clean less. Live more.
Type: Residential cleaning service
Target Market: Upper-middle-class families and busy professionals
Service Area: Suburban neighborhoods, primarily North Dallas and similar markets

Brand Personality
Tone: Friendly, clean, optimistic
Feel: Uplifting, reliable, modern
Positioning: A balance between professional and personal — more polished than a solo cleaner, more personable than a national franchise

Logo Style Preferences
Format: Circular or badge-style preferred (but open to horizontal variants for alternate use)

Visual Elements (suggested):
Subtle visual nods to cleanliness (but no clichéd mop buckets or cartoon maids)
Typography: Clean, sans-serif fonts. I want the font to be a little softer edges.

Colors:
Primary: Light blue-green (leaning blue)
Secondary: Navy and white
Clean contrast, high legibility

Logo Must Include
Business name: Brightside Cleaning Company
Optional tagline: Clean less. Live more.
Design should be adaptable for print, web, uniforms, and vehicle decals

Deliverables Requested:
Primary logo (full color)
Reversed logo (for dark backgrounds)
Icon or submark (for social media, uniforms, favicons)
Vector and raster files: AI, EPS, PDF, SVG, PNG
Font and color codes for branding consistency
See uploaded images for the color blue/green I like as well as some inspiration.

Target Market(s)

upper middle class working families

Industry/Entity Type

Home cleaning

Logo Text

Brightside Cleaning Company

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Logo styles of interest

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Font styles to use

Other font styles liked:

• Gotham rounded or Gotham bold

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Colors

Colors selected by the customer to be used in the logo design:

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• We’re aiming for a clean, modern logo that appeals to upper-middle-class families. Think along the lines of brands like Grove, Method, or Everlane — friendly, premium, and trustworthy. We prefer a circular badge or stacked layout. Please avoid overly cartoonish elements or generic icon

Nice to have

• As an alternate logo: Look at the Copilot 365 logo with the rainbow color transitions. Bonus points if you have an alternate logo incorporating this color scheme