• €90

• 32 designs

• 11 designers

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Packaging Design Brief

Packaging type:
Stand-up pouch carton with a transparent window
Dimensions: approx. 5 cm wide, 9.5 cm deep, 9 cm high (without roof)
Top surface (slanted area): 9.5 x 5 cm
Window size: approx. 5.5 x 5 cm on the front panel

Fixed printed elements (same for all varieties):
Logo (includes product name) placed on the slanted front panel above the transparent window.
“Made in Switzerland” – clearly visible, placed on front, back or side
Manufacturer name and full address
( Sugar Sweet Kitchen, Gartenstrasse 2, 3110 Münsingen, Switzerland)
→ Can be placed on the back or on a side panel
QR code linking to www.swisschocolins.com
→ Please print “www.swisschocolins.com” below the code
→ QR code and text can be placed either on the back or one of the side panels
Variable information on stickers (not part of the print):
Product variety, ingredients list (including allergens), net weight, and barcode will be added on a sticker on the back
Best before date and batch number will be added on a sticker on the bottom
Design preferences:
Elegant, modern, and premium design fitting the Swiss ChocoLins brand
Clean sans-serif fonts
Design should reflect high quality and Swiss origin
The transparent window is a key element and must remain clear and visible in the layout

File & bleed information:
A cutting die file (die-cut template) will be provided by the client
Designers must add 2 mm bleed to all edges of the layout
Final files must be prepared for print and clearly indicate cutting lines and bleed

not only one color. maybe some chocolatewaves or gold/brown waves. nothing on the back unless the pattern. there is the space for the label.

Target Market(s)

Adults aged 25–55 who enjoy premium Swiss chocolates and appreciate elegant, modern packaging. Mainly customers in Switzerland and German-speaking countries. They often buy chocolates as gifts or for special occasions and prefer high-quality, authentic Swiss products with a refined look.

Industry/Entity Type

Food & Beverage / Confectionery / Premium Chocolate / Swiss Products

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Font styles to use

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Colors

Designer to choose colors to be used in the design.

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Stand-up pouch carton with transparent window clearly visible Logo (including product name) on the slanted front panel above the window “Made in Switzerland” text clearly displayed Manufacturer name and full address on back or side panel QR code linking to www.swisschocolins.com with the URL printed below, placed on back or side panel Elegant, modern, and premium design style Clean sans-serif fonts Design must reflect Swiss origin and high quality 2 mm bleed added to all edges, ready for print with cutting lines

Should not have

• No photos No icons (they look cheap) No bright or neon colors No ornate or decorative fonts No cluttered or overly busy designs No cartoonish or playful elements No matte or cheap-looking materials in the design.

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Files

Download all files - 0.8 MB