• US$290

• 60 designs

• 11 designers

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Graphic Design Brief

Please read this brief carefully!
Important Note:
We do not want graphics for the font and pin that resemble stock images or generic templates. The design should feel unique, intentional, and aligned with our brand identity.

Custom Font Design for “Semillas de Esperanza” Society - Branded Font Identity for Semillas de Esperanza (Esperanza Planned Giving Society)

Objective:
To develop a custom font or stylized wordmark for the name Semillas de Esperanza, which will serve as the official visual identity for Esperanza’s planned giving society. This font must reflect the values of longevity, legacy, and stability—core to the nature of planned giving—and visually align with Esperanza’s brand while introducing a distinct identity for the society.

Design Direction:
The font should be clean, sturdy, and easily readable.
It may include artistic elements (e.g., gentle curves, subtle organic features) that hint at growth or generational continuity without sacrificing legibility.
A tree motif or organic inspiration can be subtly integrated into the letterforms if deemed appropriate by the designer.
Font weight and structure should suggest solidity and trust, reflecting the lasting impact of planned giving.

Usage:
This font will be used on all planned giving materials, including brochures, donor walls, recognition signage, digital platforms, etc.

Deliverables:
Stylized “Semillas de Esperanza” wordmark/font - Editable two color master file in vector-based format (e.g., Adobe Illustrator [.AI] or Photoshop [.PSD])

Four brand digital color versions:
Royal Blue (brand digital) PNG
Yellow (brand digital) PNG
White (brand digital) PNG
Two-color (Royal Blue and Yellow, brand digital) PNG
Web- and print-ready files

2) Member Pin Design for “Semillas de Esperanza” Society - Recognition Pin Design for Members of Semillas de Esperanza (Esperanza Planned Giving Society)

Objective:
To design a distinctive, symbolic pin to be presented to members of Esperanza’s Semillas de Esperanza giving society. The pin should serve as a badge of honor and pride—recognizable, meaningful, and visually aligned with Esperanza’s identity.

Design Elements:
Central Motif: A tree design to symbolize growth, legacy, and the intergenerational impact of planned giving. This tree can be stylized but should maintain clarity and elegance.
Text (Optional): The name Semillas de Esperanza may be included around the tree in a circular design or creatively integrated—open to designer discretion.
Style: Emblematic, clean lines, meaningful. Should look elegant and dignified when worn.

Colors:
Royal Blue (Primary)
Yellow (Accent)
White (if needed for contrast or background)

OPTIONAL: The sunburst motif (from the Esperanza logo) could be referenced subtly to enhance the themes of hope, enlightenment, and growth, but this is ay the designer's discretion.

The pin must evoke a sense of permanence, continuity, and contribution to future generations.

Deliverables:

Final pin design file (Illustrator or Photoshop and PNG)
A mockup of the pin on a lapel (optional but encouraged for visualization)
Ready-to-manufacture format (vector-based, with clear specifications for size and finish)

We are looking forward to reviewing your creative and unique designs for both the font and the pin for Semillas de Esperanza.

Please find some documents attached so you can learn more about the society and our organization.

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Files