• US$150

• 148 designs

• 78 designers

---

Logo Design Brief

Brand Summary for Logo Development
Brand Name: NCKL (pronounced "Nickel")
Descriptor (Optional): NCKL Ltd. or NCKL Limited
Brand Identity:
NCKL is a performance-driven apparel brand rooted in grit, precision, and style. Originally launched with a premium headwear line, NCKL will expand into performance polos and quarter-zips designed for those who expect their gear to work as hard as they do. The brand serves both corporate clients—who want to elevate their branded merchandise—and the retail lifestyle market looking for high-end essentials with an edge.
Positioning:
NCKL blends premium construction with functional aesthetics. Think the durability of a utility brand fused with the clean, elevated look of modern athleticwear. Comparable inspirations include Melin, Branded Bills, and Lululemon's Lab line, but with a distinctly bold, American-made feel.
Target Audience:
Professionals in construction, trades, tech, and entrepreneurship
Male and female buyers (unisex appeal), ages 25–45
Teams and companies wanting premium hats and apparel to carry their brand
Lifestyle consumers who value authenticity, utility, and performance
Design Direction for Logo:
Modern, tough, and minimal — think clean lines, bold stance, and versatility across hats, shirts, patches, and digital platforms
The logo should reflect strength, performance, and forward momentum
Should work well as:
Embroidered patches
Woven labels (inside neck tags)
3D PVC/rubber patches
Retail hangtags and digital branding
Visual Themes/Style Inspiration:
Topographical elements (a nod to our Colorado roots)
Industrial precision meets refined execution
Neutral and bold color palettes (black, white, metallics, muted earth tones)
Future Product Range:
Performance hats (with structured and unstructured styles)
Lightweight, moisture-wicking polos and quarter-zips
Limited drops and capsule collections

Logo Text

NCKL

---

Files

Download all files - 0.4 MB