• US$240

• 11 designs

• 8 designers

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Packaging Design Brief

Project Overview
We’re designing a custom branded welcome box to be sent to new full-time employees when they accept a role at our company. This box should provide a memorable and exciting unboxing experience that reflects our company’s spirit—adventurous, hands-on, and outdoorsy, while remaining professional and refined.

The box will contain premium branded items: a YETI tumbler, a Leatherman multi-tool, and an Owala water bottle—symbols of durability, utility, and outdoor spirit. Supporting items include a pen, pencil, branded mug, and a scenic double-sided postcard with a personal welcome message. The packaging must tell a cohesive brand story from the moment it’s received through to the final item revealed.

Brand Essence
Our brand builds things that last. We solve infrastructure and water challenges with purpose, pride, and craft. We value curiosity, collaboration, and connection to the natural world. When someone joins our team, they’re not just starting a job—they’re beginning a career full of impact and exploration.

Box Specifications
Box Dimensions: 14" x 12" x 5"
Material: Corrugated mailer box
Print: Full color on both the exterior and interior

Contents
Must be included in renderings and layout:
• Branded insulated YETI tumbler
• Branded Leatherman multi-tool
• Branded Owala water bottle

Supporting contents (included in mockups/packaging, but can be secondary in visual focus):
• Branded pen and pencil
• Branded ceramic mug
• Double-sided postcard with matching scenic artwork and welcome message


Design Direction
• Overall Design Keywords
• Scenic, bold, and energetic
• Friendly, confident, and grounded
• Rugged yet refined — think REI meets Patagonia
• A balance of modern and classic
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Exterior Box Design
Imagery & Theme
• Hand-drawn illustrations of construction and water
• Suggested elements:
o Trackhoes
o Work boots, safety vests, hard hats
o Flowing water, droplets, waves
o Our logo icon
• These elements should form a collage or pattern that’s modern, energetic, and clean.

Style
• Elevated cartoon: Simple forms with dynamic hand-drawn lines
• Minimal shading but enough texture to give visual interest
• Think stylized, but not childlike

Color Palette
• Cool, fresh monochromatic blues:
o Navy, cobalt, sky, soft gray-blue
• White/neutral tones as accents for depth and contrast

Text Requirements
• Top center text (exterior lid):
“Get ready to start the adventure of a lifetime.”
o Font should be bold, dynamic, and youthful without being too trendy
• Shipping label space:
Leave a 4" x 6" clear area on one side flap, clean and unobstructed
• The exterior should be simple enough for mailing, while still exciting and engaging for the recipient
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Interior Box Design
Imagery & Theme
• An immersive, narrative-driven scene blending construction and nature:
• Foreground: Two workers in branded safety gear (one female, one male)
• Middle-ground: A construction site (trackhoe, dirt, jobsite trailer, wastewater treatment plant structures, such as clarifiers or equalization tanks)
• Background: Flowing river, green trees, mountains, and expansive sky
• This scene should convey belonging, purpose, and excitement.

Style
• Stylized yet realistic illustration
• More dimensional than the exterior with atmospheric depth and layered perspective
• Should feel warm and welcoming, with visual storytelling leading the eye inward

Color Palette
• Full color: rich blues, natural greens, warm browns
• White and light accents for balance and openness

Text Requirements
• Inside lid message (left-aligned, staggered):
“Welcome to US! We’re so glad you’re here.”
o Font should be friendly, bold, and clean, matching the tone of the imagery
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Unboxing Journey
• The box should provide a narrative experience:
1. The outside builds anticipation with bold text and thematic art.
2. Opening the lid reveals a welcoming illustration—a peek into the life and work ahead.
3. The neatly arranged branded items create a sense of pride and quality
4. A scenic postcard adds a personal touch, reinforcing connection and gratitude.
• This emotional arc should move from curiosity → excitement → belonging.
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Optional Postcard Design
• Front: Echoes the scenic interior artwork (landscape/construction integration)
• Back: Includes space for a short printed welcome message from a team leader
• Visual tone should match the box: adventurous, polished, personal
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Deliverables
• Final dielines for both inside and outside artwork
• Renderings of how the box looks open and closed, with product mockups in place
• A design for the optional double-sided postcard (optional but encouraged)

Artwork Guidelines
• Color space: CMYK
• Fonts: Expanded to vectors
• Images: Embedded or attached
• Transparencies: Flattened
• Bleed: 0.25" if art exceeds dieline
• Dieline: On a visible, separate layer
• File format: Adobe Illustrator CS6-compatible
*Note: Designs that do not include all required deliverables and/or adhere to the artwork guidelines will not be selected as a winner*
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Provided Assets
• Company logo files
• Dieline template
• Mockups of open and closed box showing product orientation
• Example images

Target Market(s)

New employees at a construction company

Industry/Entity Type

Construction

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Font styles to use

Other font styles liked:

• Hand drawn lettering

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Colors

Colors selected by the customer to be used in the logo design:

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Final dielines for both inside and outside artwork and renderings of how the box looks open and closed, with product mockups in place

Nice to have

• Optional Postcard Design • Front: Echoes the scenic interior artwork (landscape/construction integration) • Back: Includes space for a short printed welcome message from a team leader with a visual tone that matches the box: adventurous, polished, personal

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Files

Download all files - 26.3 MB