• US$150

• 156 designs

• 63 designers

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Logo Design Brief

We’re rebranding ITSOFT, an Amazon-native bath mat brand, into something bolder, grittier, and far more memorable. The tone is witty, sarcastic, and grounded in real life — think: “comfort for the crash landings.”

We want a logo that balances reliability with a wink of irreverence. Nothing overly soft, spa-like, or sterile. This isn’t a luxury brand — it’s an honest, functional, chaos-ready essential.

Logo should feel:
- Clean and modern, not overdesigned
- Sturdy and grounded — like a product that doesn’t slip
- Hint of humor or subtle personality in the typography (but not overly cartoonish)

Logo Text

ITSOFT - Optional tagline: “Chaos-Proof Comfort"