• £80

• 23 designs

• 7 designers

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Logo Design Brief

I am looking for a distinctive, intelligent logo for a personal project called The Shrinking Shrink.

The project explores metabolism, nutrition, ketogenic diets, obesity, psychiatry, neuroscience, genetics and the scientific evidence behind health.

Although the title is playful, I do not want the branding to feel humorous, gimmicky or focused on dieting. The name refers both to a psychiatrist (“shrink”) and to personal fat loss through improved metabolic health.

The overall impression should be:
“A thoughtful scientist helping people understand their own metabolism.

I am interested in subtle visual ideas that communicate:
* science
* systems thinking
* metabolism
*brain-body connection
* curiosity
* relationships between ideas
* evidence
* transformation through understanding

The project may eventually include articles, research summaries, podcasts or videos, so I would like a logo that has longevity and is not tied to one specific medium.


The logo should feel sophisticated enough that it could sit comfortably on a scientific article, yet warm enough to welcome readers who are beginning their own health journey.

Please use a clean, contemporary style rather than cartoon or clip-art aesthetics.

I am open to abstract symbols as well as typography-led designs. If using an icon, I would prefer something that suggests discovery, understanding or interconnected systems rather than obvious medical or diet imagery.

Target Market(s)

It is aimed at thoughtful adults who appreciate critical thinking and want to understand why things work, rather than being sold another wellness programme.

Industry/Entity Type

Health

Logo Text

The Shrinking Shrink

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Logo styles of interest

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Font styles to use

Other font styles liked:

• Philosopher

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Colors

Colors selected by the customer to be used in the logo design:

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• The logo should invite approach. It should feel welcoming, trustworthy and quietly confident rather than dramatic, aggressive or sales-oriented. The overall personality should feel evidence-based, intelligent, thoughtful, approachable, contemporary, calm, trustworthy and curious rather than dogmatic. I am open to abstract symbols as well as typography-led designs. If using an icon, I would prefer something that suggests discovery, understanding or interconnected systems rather than obvious medical or diet imagery.

Nice to have

• I am open to abstract symbols as well as typography-led designs. If using an icon, I would prefer something that suggests discovery, understanding or interconnected systems rather than obvious medical or diet imagery.

Should not have

• Please avoid clichés such as: apples; hearts; stethoscopes; ECG lines; scales; tape measures as the dominant feature; before-and-after body silhouettes; green leaves; gym imagery; flames; kettlebells; brain icons used on their own; DNA used on its own; generic healthcare symbols

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Files

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