• US$150

• 284 designs

• 138 designers

---

Logo Design Brief

Creative Brief for Proganik™ Logo Design

Brand Name: Proganik™Tagline (Optional): Clean & Clear Protein
Industry: Health & Wellness / Nutrition

Brand Overview:

Proganik™ is a modern, clean-label nutrition brand focused on delivering high-quality, science-forward wellness products. Its flagship product is a clear protein drink mix, designed for the ingredient-conscious consumer who values transparency, purity, and performance. The name "Proganik" is a coined word that blends the connotation of "professionalism" or "progress" ("Pro") with "organic" or clean nutrition ("ganik"). The brand aspires to evoke trust, quality, and modern health science.

Design Goals:

Convey cleanliness, credibility, and premium quality.

Reflect modern wellness with a professional, sophisticated look.

Stand out on both digital and retail shelves as a trustworthy, elevated choice.

Support the perception of science-backed, clean ingredients through visual language.

Make the name feel ownable and defensible in a crowded market.

Design Preferences:

Style: Minimalist, flat design; emphasis on clarity and modernity.

Color Palette: Explore natural and health-associated tones (greens, soft blues, earth tones). However, open to modern neutrals like charcoal, black, or white depending on the concept. Avoid neon or overly playful colors.

Typography: Clean, sans-serif typeface with weight and confidence. Easy readability is key.

Iconography: Optional. If used, consider subtle nods to natural elements (leaves, droplets, molecules, or clean geometric forms).

Tagline Treatment:

The tagline "Clean & Clear Protein" may appear beneath the logo but should be designed for optional use, depending on the format and context. The primary logo should stand strongly on its own.

Deliverables:

Primary logo in high-resolution formats (PNG, JPG, SVG).

Transparent background versions.

Black and white versions for flexible use.

Favicon or icon version for web/social media.

Optional: One variation with tagline included.

Competitive References:

Orgain: Clean green aesthetic with professional type.

Erewhon: Premium, minimalist design.

Honest Co.: Trust-forward and clean branding.

Tone & Keywords:

Clean. Modern. Trustworthy. Premium. Fresh. Science-forward. Ingredient-conscious. Purposeful. Elevated.

Logo Text

Brand Name: Proganik Tagline: Clean & Clear Protein

---

Logo styles of interest

---

Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

---

Files