• US$110

• 25 designs

• 12 designers

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Car Wrap Design Brief

CARTS is a door-to-door public transportation provider serving rural Alaskan communities. Operating without traditional city commuter buses, our service is vital for residents seeking reliable transit options. After over 20 years with our current logo, we aim to revamp our branding to better reflect our mission and the Alaskan landscape.
Modernize Branding: Update our logo to resonate with contemporary aesthetics while honoring our legacy.
Alaskan Identity: Incorporate regional elements such as mountain ranges, pine trees, or the Northern Lights to establish a strong local identity.
Transit Representation: Utilize symbols like a stylized bus, road, or directional arrow to clearly convey the transit aspect of our service.
Color Scheme: Feature greens and deep blues, complementing our white vehicles, to evoke Alaska's natural beauty.
Versatility: Ensure the logo is simple enough for effective printing and embroidery on various materials.
Vehicle Wrap Design: Develop a partial vehicle wrap to make our vans stand out and enhance visibility.
Our brand embodies reliability, community, and the rugged spirit of rural Alaska. We seek a logo that reflects these values and appeals to a diverse clientele, from daily commuters to occasional riders.
Attached is the old logo for reference. I also attached an updated logo I really like and a few wrap designs ideas that I would like to incorporate.

Industry/Entity Type

Public Transportation

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Font styles to use

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Colors

Colors selected by the customer to be used in the logo design:

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Nice to have

• Rivers, mountain ranges, pine trees, or the Northern Lights to establish a strong local identity

Should not have

• A commuter or traditional long bus. We operate with smaller Ford Transit vans and Ram Promaster

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Files

Download all files - 7.3 MB