• US$110

• 32 designs

• 6 designers

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Logo Design Brief

Mototom Cambodia – Logo Design Brief (Updated)

Mototom Cambodia needs a new, professionally designed logo for its updated branding.

Main Requirements:

-Typography: Use Montserrat font or a similar sans-serif font for the word MOTOTOM, in all caps.

Colour Palette: MOTOTOM text colour: Golden yellow (#FFD700)

Other elements (motorcycle, debris, etc.): Use one dark colour, ranging from dark gold or chocolate brown to black

Layout:

-The MOTOTOM lettering must appear on the left
-A motorbike with a rider (adventure style, not cruiser or sportbike) must appear on the right, moving from left to right.

Design Elements:

-The motorbike and rider should be doing a slight wheelie
-Debris, dust, or smoke must flow through the MOTOTOM letters (not just behind or in front).
-The design should express a strong sense of motion and energy

Style:

-A realistic style is preferred
-A well-crafted cartoon style is also acceptable

⚠️ Please do not simply apply effects or auto-vectorise sketches or bitmap models using apps. The design must be thoughtfully created and professionally executed.

Attachments for Reference:

1) A logo I designed for another company – the style I prefer: simple yet realistic/cartoonish
2) The current MOTOTOM logo – you may keep the font and colour
3) An Illustrator file showing an adventure motorbike I sketched – this can be used or improved
4) A reference image showing the kind of debris projected by an adventure motorbike
5) (update) Texture samples that can be used on the letters for MOTOTOM (you can still use a font like MONTSERRAT or similar).

Thank you!

Target Market(s)

Adventurers, tropical route, mature men mostly.

Industry/Entity Type

tourism, tour

Logo Text

no tag or extra text other than the name MOTOTOM

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Font styles to use

Other font styles liked:

• Montserrat

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Colors

Colors selected by the customer to be used in the logo design:

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Nice to have

• An adventure bike with a rider projecting debris, gravel and dust through the lettering (you can imagine that it would affect the letters like it would affect a hill or big rocks)

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Files

Download all files - 3.7 MB