• US$340

• 90 designs

• 32 designers

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Logo Design Brief

1. Main Visual Logo Design Description
The primary logo of the World Wushu Open Championships (WWOC) integrates traditional Chinese martial arts symbolism with a modern, international design language. It features a dynamic martial arts figure in motion, layered over a circular motif reminiscent of the yin-yang symbol, representing harmony, balance, and power—core values of Wushu.

Visual Elements:

The Character “武” (Wushu): Rendered with a calligraphic brushstroke in a blue gradient, this character preserves the cultural foundation of traditional martial arts.

Dynamic Human Figure: The silhouette in red-orange represents a martial artist mid-leap, conveying strength, agility, and spirit. The shape is inspired by the Chinese character “人” (person), symbolizing the human-centered philosophy of martial arts.

Color Gradient: A warm-to-cool transition (red-orange to blue-purple) suggests sunrise in the East and global expansion, symbolizing the reach and vitality of martial arts worldwide.

Black Directional Arrows: Two triangular shapes on the right guide the visual flow forward, symbolizing progress, ambition, and evolution.

The composition is bold yet minimalist, making it suitable for a wide range of media formats—from digital platforms to print, apparel, and signage—while supporting international recognition.

2. Official Emblem (Badge) Design Description
The official emblem version of the WWOC logo is designed as a circular badge, combining authority, formality, and versatility. It is intended for use on medals, certificates, merchandise, and official branding.

Outer Ring:

Event Name in English and Chinese: “World Wushu Open Championships” and “世界武术公开赛” encircle the emblem to reflect its global and bilingual nature.

Metallic Silver Border: A brushed silver effect conveys professionalism and formality, elevating the prestige of the event.

Inner Circle:

Globe Background: A stylized blue globe represents WWOC as a worldwide platform for Wushu exchange.

Core Logo Centered: The main logo described above is placed in the center for consistency across all branding materials.

Bottom Text: “Golden State U.S.A.” acknowledges the tournament’s origins and founding base in California, preserving historical context while embracing global expansion.

3. Brand Identity & Naming Strategy
The event’s official name has been updated to “World Wushu Open Championships”, with the Chinese equivalent “世界武术公开赛”, and the abbreviation WWOC formally adopted across all platforms.

WWOC is short, memorable, and internationally friendly, facilitating easier communication, media coverage, and global branding. It positions the event as a world-class, inclusive martial arts tournament welcoming participants from around the globe.

This brand evolution represents a strategic advancement from the legacy of the Golden State International Wushu Championships, honoring 17 years of continuous growth while embracing a more expansive international vision. The updated identity retains visual ties to the original logo while introducing a globally scalable system.

The acronym WWOC will be featured prominently across logos, social media, apparel, web domains, certificates, and promotional campaigns, enhancing recall and global brand cohesion.

Logo Text

Englist: World Wushu Open Championships （WWOC），Chinese: 世界武术公开赛

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