• US$250

• 142 designs

• 53 designers

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Logo Design Brief

Logo design request for an education and leadership training company.


Name: Trailhead Leadership Institute


About: We provide customized training classes for all leadership levels from first time supervisors to seasoned professionals needing supplemental refreshers or continuing education credit. Our company prioritizes group discussions, working through real problem sets not just theories, and practical application of skills to implement class materials in your profession same day.


Logo esthetic preference: modern, strong lines, maximum of 5 colors, defined edges that translate well for apparel embroidery or small print like pens.


May include, but not required:
- Blues and greens, similar cool or soothing tones, accented by a yellow
- Elements suggesting directionality, beginnings, journeys, change, growth. (See company philosophy for more)


Exclude or stay away from:
- Elements reminiscent to the Trailhead brand of SalesForce (eliminate brand confusion)
- Defined “trails” illustrating a single path (we encourage blazing new trails, not only following a single prescribed journey)
- Acronym iterations of our name.
- Ombré blends
- Finely detailed elements that may disappear when shrunken for print or apparel


Company philosophy:
- Foundationally-Principled
• We lead with what lasts.
• In a world full of trends and noise, we stay anchored in core values that don't shift. These grounded truths guide every decision, every interaction, and every direction we take. They're not optional--they're essential.
 
- Purpose-Driven
• We move with meaning.
• We believe leadership begins with "why." Purpose fuels clarity, focus, and motivation. When we connect our actions to deeper meaning, we don't just move-we move forward with intention.
 
- Growth-minded
• We are always becoming. Progress isn't a finish line-it's a mindset. We believe in steady evolution, gritty persistence, and celebrating even the smallest steps forward. Leadership is a lifelong practice, and every day is an opportunity to refine it.

Logo Text

Trailhead Leadership Institute

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Logo styles of interest

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Font styles to use

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Nice to have

• Elements suggesting directionality, beginnings, journeys, change, growth. (See company philosophy for more)

Should not have

• - Elements reminiscent to the Trailhead brand of SalesForce (eliminate brand confusion) - Defined “trails” illustrating a single path (we encourage blazing new trails, not only following a single prescribed journey) - Acronym iterations of our name. - Ombré blends - Finely detailed elements that may disappear when shrunken for print or apparel