Cheaper Home Battery Program Email marketing campaign for Ryde Energy

Want to win a job like this?
This customer received 53 email marketing designs from 18 designers. They chose this email marketing design from Murmu Designs as the winning design.
Join for free Find Design Jobs- Guaranteed
Email Marketing Design Brief
Design a visually engaging and professional marketing email to promote the upcoming Federal Government Battery Subsidy to our existing solar clients, encouraging them to install a battery system now to maximise savings. email content example "Subject: ⚡ Federal Government Battery Subsidy is Coming – Maximise Your Solar Savings
Body:
Hi [First Name],
Great news! With the federal election now decided, the Federal Government’s Home Battery Subsidy Program is officially on the way.
While the scheme hasn’t formally launched yet, it's guaranteed—and like the solar rebate before it, the subsidy reduces each year, so the earlier you install, the more you’ll save.
Crucially, the subsidy is only available once per household, so it makes sense to install a system that fully meets your home's battery needs right from the start.
Why add a battery to your existing solar system now?
✅ Store your excess solar energy instead of sending it back to the grid for low feed-in tariffs
✅ Use your stored solar power at night, when electricity prices are highest (typically 5–8pm)
✅ Slash your power bills and avoid rising time-of-use charges
✅ Protect your home from power outages
✅ Increase your self-sufficiency and long-term energy security
If you’ve already installed solar with us, now is the ideal time to complete your setup with a battery system designed to maximise your return—and take full advantage of this one-off federal subsidy.
Call us today or reply to this email to secure your spot and beat the rush.
Let your solar work smarter for your home,
The Ryde Energy Team"
Target Market(s)
Content: We’ve provided the copy (see attached or below). The key points to emphasise in the design are: The urgency (subsidy winds down each year, limited to one per household). The benefits of installing a battery now, including energy savings, time-of-use charge avoidance, and self-sufficiency. Call to action: “Call us today or reply to this email to secure your spot and beat the rush.”
Industry/Entity Type
Renewable Energy
Colors
Colors selected by the customer to be used in the logo design:
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Clean, modern, and trustworthy – aligned with Ryde Energy branding. Bold headers and icons to make key points stand out. Include visual elements such as: A solar battery image Infographic or icon-style section showing key battery benefits (e.g. bill savings, backup power, self-consumption) Highlighted call-to-action button (“Secure My Battery Now” or “Beat the Rush”)
Nice to have
- I would like to have our company imagery (Ryde Energy) alongside the battery brands we offer being Anker, SAJ, Sungrow and AlphaESS
Should not have
- Unsure